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hivissafety.ca website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 78 checks
This review found 36 issues worth fixing on hivissafety.ca, 13 of them high impact, across 78 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #61,430 of 109,350 reviewed websitesbeats 39%
- #39,793 of 61,859 online storesbeats 31%
- #37,892 of 56,401 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 994 ms |
| Aug 15, 2026 | 975 ms |
| Aug 22, 2026 | 997 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 976 ms |
| Sep 19, 2026 | 948 ms |
| Sep 26, 2026 | 940 ms |
| Oct 3, 2026 | 928 ms |
| Oct 10, 2026 | 962 ms |
| Oct 17, 2026 | 931 ms |
| Oct 24, 2026 | 938 ms |
| Oct 31, 2026 | 945 ms |
| Nov 7, 2026 | 938 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 107 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 115 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 116 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 135 ms |
| Nov 7, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
5.7 sThe page goes through 2 redirects before it starts loading, costing about 5.7 s. Link and advertise the final URL directly.
Render-blocking requests
1.1 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,108 HTML elements
The page has 3,108 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (hivissafety.com, Yotpo and Klaviyo and others), adding 3.6 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
750 ms · 545 KiBAbout 545 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
hivissafety.com adds 545 ms
545 mshivissafety.com costs a phone 545 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 483 KiB17 files are served with short cache lifetimes, so returning visitors download them again (483 KiB).
Yotpo adds 459 ms
459 msYotpo costs a phone 459 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 160 ms
160 msKlaviyo costs a phone 160 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 14 KiB14 KiB could be saved by minifying JavaScript.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Document request latency
100 msThe HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.7 s
17.7 sYour largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.3 s
21.3 sThe page becomes fully interactive after 21.3 s. Good is under 3.8 s.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 107 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 406 ms
406 msScripts block taps and scrolling for 406 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 106 ms
106 msReal visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 602 ms
602 msReal visitors wait 602 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 429 requests
4.1 MBYour homepage downloads 4.1 MB in 429 requests on a phone: scripts 1.7 MB (152), other files 1.0 MB (155) and images 798 KiB (36). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
[aria-*] attributes are not valid or misspelled
[aria-*] attributes are not valid or misspelled (1 element).
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
5 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “High-Visibility Clothing | High-Visibility Safety Wear – Hi Vis Safety CA”.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/fflight_c0324ecb-ee58-4333-ba1b-243be734dfb…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
262 internal links, 9 external
The homepage links to 262 pages on hivissafety.ca and 9 external pages.
4 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “High-visibility clothing and apparel ensure individuals are easily seen while they work. From gloves to vests to overal…”.
Canonical URL set
The canonical URL is https://hivissafety.ca/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hivissafety.ca/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://hivissafety.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://hivissafety.ca/collections/multi-packs, https://hivissafety.ca/collections/best-sellers, https://hivissafety.ca/collections/hi-vis-jackets, https://hivissafety.ca/collections/freezer-gear and https://hivissafety.ca/collections/hi-vis-hoodies have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://hivissafety.ca/collections/multi-packs has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,369 words of copy
The homepage carries about 1,369 words of visible text.
4 checks passed
23 calls to action
The homepage has 23 calls to action, for example “Shop Flannels”, “Shop FR” and “Shop Samurai”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 6 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at hivissafety.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Inbox · Dr Free Gift · Yotpo Product Reviews · Microsoft Clarity · Instafeed · Icart Cart Upsell · Cozy Country Redirect · Yotpo Loyalty Rewards · inkybay.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on hivissafety.ca, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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