Website review, no card needed
hobbyisthaven.com website review
Visit site (opens in a new tab)Reviewed 9 November 202624 issues · 101 checks
This review found 24 issues worth fixing on hobbyisthaven.com, 7 of them high impact, across 101 checks. The most urgent: main-thread work: 8.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
94A- #175 of 81,213 reviewed websitesbeats 100%
- #49 of 40,119 online storesbeats 100%
- #48 of 35,509 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 105 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 115 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 123 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 122 ms |
| Sep 5, 2026 | 122 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 130 ms |
| Nov 7, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
hobbyisthaven.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,189 HTML elements
The page has 4,189 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Improve image delivery
252 KiB13 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 115 ms
115 msShopify costs a phone 115 ms of main-thread work and 501 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and productessentials.app and others), adding 953 KiB and 381 ms of main-thread time.
Reduce unused JavaScript
94 KiBAbout 94 KiB of JavaScript is downloaded but never used on this page.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.
Reduce unused CSS
71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
33 KiB6 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
10 KiB10 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Mobile performance score: 97
97/100Your mobile performance score is 97. That is in Google's “good” band (90 and up).
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 8.2 s
8.2 sThe page becomes fully interactive after 8.2 s. Good is under 3.8 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 676 ms
676 msReal visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 32% faster for real visitors
-32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 119 ms
119 msScripts block the page for only 119 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Free shipping on orders over $120 USD - Or local equivalent”.
Images and page weight
Page weight: 3.2 MB in 192 requests
3.2 MBYour homepage downloads 3.2 MB in 192 requests on a phone: other files 1.8 MB (55), scripts 678 KiB (82) and images 496 KiB (23). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (291 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
27 text elements with low contrast
27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (81 characters)
Your title is 81 characters, so Google will cut it off around 60: “Precision Tools & Accessories for Scale Modeling | Hobbyist Haven – HobbyistHaven”.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//hobbyisthaven.com/cdn/shop/files/PNG.png?v=1764075811…”.
228 internal links, 4 external
The homepage links to 228 pages on hobbyisthaven.com and 4 external pages.
6 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Precision scale modeling tools for serious builders. Upgrade your model building workflow with high-quality sanding, cu…”.
One H1 headline
Your main headline reads: “Every tool your build needs”.
Canonical URL set
The canonical URL is https://hobbyisthaven.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hobbyisthaven.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,379 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (27 KiB, 52 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
66 of 66 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://hobbyisthaven.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (hobbyisthaven.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE2 verifies for hobbyisthaven.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://hobbyisthaven.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
No CAA record
hobbyisthaven.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
hobbyisthaven.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 7 years old
7 yearshobbyisthaven.com was registered in Mar 2019 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
hobbyisthaven.com is registered until Mar 2027.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 981 words of copy
The homepage carries about 981 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop bestsellers”.
13 calls to action
The homepage has 13 calls to action, for example “Shop by Hobby”, “Toggle Shop by Hobby submenu” and “Track Your Order”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 83 testimonial or review blocks, a star rating and 1 trust badge.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be hobbyisthaven.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.privateemail.com include:_spf.hostedemail.com include:mandrillapp.com ~all”.
DKIM signing found
A DKIM key is published (selector “k2” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · Seo King · Frequently Bought · Ecomposer Builder · T Lab Ai Translate · Judge Me Reviews · Gorgias Live Chat Helpdesk · Content Translation · Discount Planner By Productessentials
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on hobbyisthaven.com, including 8 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.