hoc.com website review

42 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

106 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

12 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (YouTube, Google Tag Manager and zohocdn.com and others), adding 2.1 MB and 726 ms of main-thread time.

YouTube costs a phone 359 ms of main-thread work and 998 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

A phone's processor spends 2.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 158 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

zohocdn.com costs a phone 155 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 213 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 25.0 s. Good is under 3.8 s.

Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HOC's automation and technology expertise allows access to …”.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.0 MB in 150 requests on a phone: images 2.3 MB (26), scripts 1.9 MB (49) and fonts 425 KiB (8). Under 2 MB keeps phones on slow connections fast.

2 images (362 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 10 characters: “Home - HOC”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 6 <h1> headlines (“Natural Language Query”, “Accounting” and “Reporting”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 61 pages on hoc.com and 1 external page.

Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/blog, /hoc-acquires-middel-consulting and /centralize-retail-credit-adjudication-across-crm-channels have no meta description, so Google writes the search snippet from whatever text it finds.

/blog, /hoc-acquires-middel-consulting and /centralize-retail-credit-adjudication-across-crm-channels have no <h1> headline, so visitors and search engines get no clear main topic.

/contact, /hoc-acquires-middel-consulting and /centralize-retail-credit-adjudication-across-crm-channels have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://hoc.com/wp-content/uploads/2026/09/Member_AndersenConsulting-Logo-e1789552462268.png.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hoc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

hoc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 30 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 428 words of visible text.

DMARC is set to p=none, so mail pretending to be hoc.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.