hodgsonmill.com website review

About 448 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

18 files are served with short cache lifetimes, so returning visitors download them again (189 KiB).

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

6 images could be 178 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (Accessibe Accessibility Overlay, Twitter and Shopify and others), adding 885 KiB and 375 ms of main-thread time.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

18 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 174 requests on a phone: images 1.1 MB (16), scripts 1.1 MB (66) and other files 628 KiB (71). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (47 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 tap targets are too small or too close together to hit reliably with a finger.

2 elements hidden from screen readers can still receive keyboard focus.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

9 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“20% OFF Gluten-Free Yellow Cake Mix” and “Have a Question?”). One clear main headline is easier for people and search engines.

Your meta description is 307 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 110 pages on hodgsonmill.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.hodgsonmill.com/blogs/blog and https://www.hodgsonmill.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.hodgsonmill.com/collections/flour-meals, https://www.hodgsonmill.com/collections/healthy-add-ins and https://www.hodgsonmill.com/collections/coating-frying-mixes have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.shopperapproved.com/seal/35370/450-sa-seal.gif.

8 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.hodgsonmill.com/cdn/shop/t/23/assets/custom.css?v=637' because its MIME type (…”.

1 image is served at too low a resolution for sharp phone screens.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 238 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.