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homecenter.nl website review

Visit site (opens in a new tab)Reviewed 23 October 202635 issues · 98 checks

This review found 35 issues worth fixing on homecenter.nl, 9 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s909 msMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 2026957 ms
May 9, 2026977 ms
May 16, 2026975 ms
May 23, 2026967 ms
May 30, 2026983 ms
Jun 6, 2026978 ms
Jun 13, 2026971 ms
Jun 20, 2026966 ms
Jun 27, 2026961 ms
Jul 4, 2026971 ms
Jul 11, 2026959 ms
Jul 18, 2026956 ms
Jul 25, 2026953 ms
Aug 1, 2026940 ms
Aug 8, 2026939 ms
Aug 15, 2026946 ms
Aug 22, 2026951 ms
Aug 29, 2026948 ms
Sep 5, 2026956 ms
Sep 12, 2026959 ms
Sep 19, 2026948 ms
Sep 26, 2026978 ms
Oct 3, 20261.0 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
188 ms94 msMay 2Oct 17172 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026111 ms
May 9, 2026110 ms
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026114 ms
Jun 6, 2026119 ms
Jun 13, 2026120 ms
Jun 20, 2026120 ms
Jun 27, 2026120 ms
Jul 4, 2026120 ms
Jul 11, 2026120 ms
Jul 18, 2026119 ms
Jul 25, 2026115 ms
Aug 1, 2026111 ms
Aug 8, 2026107 ms
Aug 15, 2026105 ms
Aug 22, 2026110 ms
Aug 29, 2026111 ms
Sep 5, 2026114 ms
Sep 12, 2026117 ms
Sep 19, 2026123 ms
Sep 26, 2026142 ms
Oct 3, 2026161 ms
Oct 10, 2026177 ms
Oct 17, 2026172 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of homecenter.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. homecenter.nl at 0.6 s0.6 s
  2. homecenter.nl at 1.2 s1.2 s
  3. homecenter.nl at 1.9 s1.9 s
  4. homecenter.nl at 2.5 s2.5 s
  5. homecenter.nl at 3.1 s3.1 s
  6. homecenter.nl at 3.7 s3.7 s
  7. homecenter.nl at 4.4 s4.4 s
  8. homecenter.nl at 5.0 s5.0 s

homecenter.nl does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix62
  • Render-blocking requests

    1.6 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Improve image delivery

    150 ms · 1.6 MB

    11 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 181 KiB

    About 181 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    280 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (280 KiB).

  • 2,206 HTML elements

    The page has 2,206 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Cookie-Script.com and Trust Pilot and others), adding 297 KiB and 304 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 549 ms of it running JavaScript. That is comfortably low.

  • Server response: 104 ms

    104 ms

    Your server sent the HTML in 104 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 58% slower for real visitors

    +58%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 111 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 554 ms

    554 ms

    Real visitors wait 554 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 191 ms

    191 ms

    Scripts block the page for only 191 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

5 to fix25
  • Page weight: 4.4 MB in 72 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 72 requests on a phone: images 3.5 MB (43), scripts 574 KiB (12) and fonts 260 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.

  • 23 images in older formats

    23 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    814x690-Mobiel_Home_1_.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    149 KiB

    1 image is downloaded at several times the size a phone draws it, for example 1200x1200_oktober_homemaand_1234_1.png at 1,200 px wide, shown at 338 px. Resized copies would save about 149 KiB.

  • About 1.3 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 150.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8992
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 20 tap targets too small

    20 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10089
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 413 internal links, 7 external

    The homepage links to 413 pages on homecenter.nl and 7 external pages.

5 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “In onze woonwinkels Home Center en Kapenga Wonen hebben we, in Noord-Nederland, alles voor wonen, slapen, keukens en de…”.

  • One H1 headline

    Your main headline reads: “Alles voor wonen, slapen, keukens en design”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “Welkom bij Home Center en Kapenga Wonen”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.homecenter.nl/sitemap/homecenter/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,366 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 178 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9297
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    22 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (homecenter.nl).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YE1 verifies for homecenter.nl and is valid for another 67 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://homecenter.nl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    homecenter.nl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    homecenter.nl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 27 years old

    27 years

    homecenter.nl was registered in May 1999 through LinQhost. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 14-field form

    Your longest form asks for 14 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 931 words of copy

    The homepage carries about 931 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be homecenter.nl is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.homecenter.hypernode.io include:_spf.linqhost.nl a mx include:spf.mandrillapp.com include:spf.afas.o…”.

  • DKIM signing found

    A DKIM key is published (selector “k2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Magento
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on homecenter.nl, including 13 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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