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homefitnesscode.com website review
Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 99 checks
This review found 28 issues worth fixing on homefitnesscode.com, 12 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #27,164 of 82,915 reviewed websitesbeats 62%
- #16,319 of 41,463 online storesbeats 54%
- #15,575 of 36,827 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 104 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 106 ms |
| Jun 6, 2026 | 107 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 109 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 109 ms |
| Aug 8, 2026 | 107 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 117 ms |
| Oct 10, 2026 | 124 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 121 ms |
| Oct 31, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
homefitnesscode.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.3 s · 369 KiBAbout 369 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 199 KiB18 files are served with short cache lifetimes, so returning visitors download them again (199 KiB).
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 275 ms
275 msGoogle Tag Manager costs a phone 275 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
1,780 HTML elements
The page has 1,780 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and squarecdn.com and others), adding 972 KiB and 458 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.
Improve image delivery
50 ms · 5 KiB1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 655 ms of it running JavaScript. That is comfortably low.
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday · Early Bird. Beat the Black Friday rush. Pric…”.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 13.8 s
13.8 sThe page becomes fully interactive after 13.8 s. Good is under 3.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 602 ms
602 msReal visitors wait 602 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 164 ms
164 msScripts block the page for only 164 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 202 requests
2.4 MBYour homepage downloads 2.4 MB in 202 requests on a phone: scripts 1.1 MB (62), other files 722 KiB (98) and images 477 KiB (26). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h4 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 45 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (172 characters)
Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
78 internal links, 5 external
The homepage links to 78 pages on homefitnesscode.com and 5 external pages.
6 checks passed
Title: 32 characters
Your title is a healthy 32 characters: “HomeFitnessCode - United Kingdom”.
Canonical URL set
The canonical URL is https://www.homefitnesscode.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.homefitnesscode.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (565 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
13 pages without a meta description
/customer_authentication/redirect, /collections/treadmills, /products/walking-pad-compact-treadmill-with-brushless-motor-5-manual-incline, /products/treadmill-y1-with-0-9-auto-incline-speed-1-10km-h, /products/walking-pad-under-desk-treadmill-with-brushless-motor-15-auto-incline-for-home-office-use and /collections/folding-treadmill and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/customer_authentication/redirect, /collections/treadmills, /collections/folding-treadmill and /collections/accessories have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://as.ad4m.at/ad/dst?a=7200&b=2&c=PQchaCUR2vX5VwOOPwyjrc3wg_LmHUp3&e=108207&f=&g=&h=&i=&z=0&y=1&d=https%3A%2F%2Fwww.homefitnesscode.com%2F.
7 third-party cookies
7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
20 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.homefitnesscode.com/products/walking-pad-folding-treadmill-with-brushless-motor-5-manual-incline (network).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.homefitnesscode.com/customer_authentication/redirect?locale=en®ion_country=GB.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (homefitnesscode.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE1 verifies for homefitnesscode.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://homefitnesscode.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
homefitnesscode.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 6 years old
6 yearshomefitnesscode.com was registered in Oct 2020 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for homefitnesscode.com, so a mis-issued certificate from anyone else is refused.
Registered until Oct 2029
homefitnesscode.com is registered until Oct 2029.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 279 words of copy
The homepage carries about 279 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Rowing machinesFind your rhythm.Shop” and “Exercise bikesRide at your own pace.Shop”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
No DMARC policy
homefitnesscode.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 50/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 6 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Instafeed · Gsc Countdown Timer · Judge Me Reviews · Google Ads Pixel By Nabu · Delm · Gdpr Cookie Consent · mailerlite.com · trustpilot.com · goaffpro.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on homefitnesscode.com, including 10 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.