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homenookly.us website review

Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 101 checks

This review found 40 issues worth fixing on homenookly.us, 15 of them high impact, across 101 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of homenookly.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. homenookly.us at 0.4 s0.4 s
  2. homenookly.us at 0.8 s0.8 s
  3. homenookly.us at 1.1 s1.1 s
  4. homenookly.us at 1.5 s1.5 s
  5. homenookly.us at 1.9 s1.9 s
  6. homenookly.us at 2.3 s2.3 s
  7. homenookly.us at 2.6 s2.6 s
  8. homenookly.us at 3.0 s3.0 s

homenookly.us does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix56
  • Improve image delivery

    10.1 s · 1.9 MB

    1 image could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, motelamiio.com and Clarity and others), adding 1.6 MB and 619 ms of main-thread time.

  • Klaviyo adds 318 ms

    318 ms

    Klaviyo costs a phone 318 ms of main-thread work and 915 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    371 KiB

    About 371 KiB of JavaScript is downloaded but never used on this page.

  • 2,780 HTML elements

    The page has 2,780 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    272 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    200 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 83 ms

    83 ms

    Your server sent the HTML in 83 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Largest Contentful Paint: 14.1 s

    14.1 s

    Your largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Logo”.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Total Blocking Time: 418 ms

    418 ms

    Scripts block taps and scrolling for 418 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.126

    0.126

    The layout shifts by 0.126 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

4 to fix25
  • Page weight: 6.5 MB in 188 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 188 requests on a phone: images 2.9 MB (34), scripts 1.6 MB (116) and media 1.4 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    843.png weighs 2.0 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    1.7 MB

    1 image is downloaded at several times the size a phone draws it, for example 843.png at 1,536 px wide, shown at 200 px. Resized copies would save about 1.7 MB.

  • 1 image in older formats

    1 image (2.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (189 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8691
  • 274 tap targets too small

    274 tap targets are too small or too close together to hit reliably with a finger.

  • Certain ARIA roles must be contained by particular parents (64 elements)

    Certain ARIA roles must be contained by particular parents: 64 elements on the page fail this check, rated critical by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 231 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.motelamiio.com)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 401 internal links, 12 external

    The homepage links to 401 pages on homenookly.us and 12 external pages.

6 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Black Week: up to 40% off handmade ceramics from Portugal ♥ Tableware, mugs, plates & vases ✓ Fairly produced. Only unt…”.

  • One H1 headline

    Your main headline reads: “MOTEL A MIIO: UNIQUE CERAMICS AND TABLEWARE FROM PORTUGAL”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Black Week: up to 40% • Motel a Miio ceramics from Portugal”.

  • Canonical URL set

    The canonical URL is https://www.homenookly.us/en.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.homenookly.us/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,583 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    /en/collections/cups-mugs-sets took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 166 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9279
  • 59 small tap targets

    59 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.homenookly.us/en/collections/breakfast-dishes (502).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://homenookly.us goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (homenookly.us).

  • Valid certificate (83 days left)

    The certificate from Let's Encrypt · YE2 verifies for homenookly.us and is valid for another 83 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://homenookly.us redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    homenookly.us has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,529 words of copy

    The homepage carries about 1,529 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “B2B Shop”, “-40% OFF ALL DISH SETS SHOP NOW” and “SHOP NOW”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Cloudflare Web Analytics.

Email authentication

2 to fix0
  • No DMARC policy

    homenookly.us has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    homenookly.us has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    homenookly.us has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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