hometomato.dk website review

About 455 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

A phone's processor spends 9.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

17 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Klaviyo and LiveChat and others), adding 1.3 MB and 1.2 s of main-thread time.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 791 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,860 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 157 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LiveChat costs a phone 86 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

28 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

6 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.5 MB in 453 requests on a phone: media 4.4 MB (1), images 2.0 MB (33) and scripts 1.5 MB (124). Under 2 MB keeps phones on slow connections fast.

1 image (43 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.70 g of CO₂e: 323.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 elements hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is 69 characters, so Google will cut it off around 60: “Køb unikke skandinaviske møbler til dit badeværelse hos Hometomato.dk”.

Your meta description is 268 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 205 pages on hometomato.dk and 1 external page.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/collections/spejle is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/tilbehor-badmobel and /collections/handvasken have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/showroom, /collections/badevaerelsesmobler, /collections/vaskeskabe, /collections/hojskabe, /collections/tilbehor-badmobel and /collections/badevaerelsesspejle and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

32 of 107 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) ReferenceError: gtag is not defined”.

Requests the notification permission on page load.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hometomato.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 741 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.