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homrest.us website review
Visit site (opens in a new tab)Reviewed 11 November 202644 issues · 89 checks
This review found 44 issues worth fixing on homrest.us, 9 of them high impact, across 89 checks. The most urgent: 4,279 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
4,279 HTML elements
The page has 4,279 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, homrest.com and Google Tag Manager and others), adding 1.8 MB and 1.1 s of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 528 KiBAbout 528 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 468 KiB22 files are served with short cache lifetimes, so returning visitors download them again (468 KiB).
loox.io adds 266 ms
266 msloox.io costs a phone 266 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
seel.com adds 114 ms
114 msseel.com costs a phone 114 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 78 ms
78 msShopify costs a phone 78 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
xcottons.com adds 74 ms
74 msxcottons.com costs a phone 74 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 5 KiB1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Reduce unused CSS
39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 132 ms
132 msYour server sent the HTML in 132 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 20.0 s
20.0 sThe page becomes fully interactive after 20.0 s. Good is under 3.8 s.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “homrest”.
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 293 ms
293 msScripts block taps and scrolling for 293 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 265 requests
3.2 MBYour homepage downloads 3.2 MB in 265 requests on a phone: scripts 2.2 MB (122), HTML 281 KiB (7) and fonts 256 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields do not have accessible names
ARIA input fields do not have accessible names (1 element).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (13 elements).
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “Shop Homrest for home office chairs, recliners, and modern home furniture.”.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://homrest.com)”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
273 internal links, 14 external
The homepage links to 273 pages on homrest.us and 14 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.homrest.us/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.homrest.us/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.homrest.us/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.homrest.us/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.homrest.us/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
9 pages without a meta description
https://www.homrest.us/pages/contact-us, https://www.homrest.us/customer_authentication/redirect, https://www.homrest.us/collections/office-furniture, https://www.homrest.us/collections/makeup-vanities-tables, https://www.homrest.us/collections/nightstands and https://www.homrest.us/collections/baby-kids-furniture and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.homrest.us/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://www.homrest.us/customer_authentication/redirect, https://www.homrest.us/collections/nightstands and https://www.homrest.us/collections/sofas-sectionals-loveseats took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
24 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 56 words
The homepage has only about 56 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
14 calls to action
The homepage has 14 calls to action, for example “Contact”, “Sign in/ Register” and “Shop All Products”.
25 short forms
25 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity and Cloudflare Web Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 6 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at homrest.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on homrest.us, including 15 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.