Website review, no card needed
homypost.pl website review
Visit site (opens in a new tab)Reviewed 13 November 202630 issues · 69 checks
This review found 30 issues worth fixing on homypost.pl, 9 of them high impact, across 69 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,073 of 109,350 reviewed websitesbeats 60%
- #24,698 of 61,859 online storesbeats 54%
- #470 of 2,524 WooCommerce storesbeats 77%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
3.1 s33 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
3,138 HTML elements
The page has 3,138 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 275 KiBAbout 275 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
150 ms · 360 KiB9 images could be 360 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
300 ms · 172 KiB172 KiB could be saved by minifying JavaScript.
Font display
450 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).
Reduce unused CSS
300 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 278 ms
278 msGoogle Tag Manager costs a phone 278 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 771 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics and others), adding 393 KiB and 278 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 119 ms
119 msYour server sent the HTML in 119 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.5 s).
Time to Interactive: 8.0 s
8.0 sThe page becomes fully interactive after 8.0 s. Good is under 3.8 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 128 ms
128 msScripts block the page for only 128 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 218 requests
2.7 MBYour homepage downloads 2.7 MB in 218 requests on a phone: images 1.3 MB (23), scripts 1.0 MB (101) and stylesheets 189 KiB (81). Under 2 MB keeps phones on slow connections fast.
10 images in older formats
10 images (786 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
83 text elements with low contrast
83 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Obecnie wszyscy mają wszystko, prawda?” and “Homy Post – personalizowane prezenty, które zachw…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
194 internal links, 60 external
The homepage links to 194 pages on homypost.pl and 60 external pages.
6 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Personalizowany portret w stylu kreskówki na płótnie. Ponad 135 motywów – prześlij zdjęcie, a projekt do akceptacji otr…”.
Title: 53 characters
Your title is a healthy 53 characters: “Homy Post – Portret z kreskówki na płótnie ze zdjęcia”.
Canonical URL set
The canonical URL is https://homypost.pl/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://homypost.pl/sitemap_index.xml.
AI search readiness
Organization data is thin (1 of 6 facts)
Your Organization JSON-LD is missing url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://homypost.pl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,011 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
70 of 75 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,453 words of copy
The homepage carries about 1,453 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Apply”.
8 short forms
8 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 349 testimonial or review blocks, 3 customer or partner logos, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at homypost.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Hetzner
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on homypost.pl, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.