hopper.com website review

About 938 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

10 files are served with short cache lifetimes, so returning visitors download them again (881 KiB).

6 images could be 982 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

Your mobile performance score is 30 (desktop: 33). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.6 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and Hotjar and others), adding 1.4 MB and 605 ms of main-thread time.

19 long tasks block the main thread while loading, the longest for 512 ms. During a long task the page ignores taps.

About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google CDN costs a phone 252 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 253 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

35 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 713 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.30 (75th percentile). Good is under 0.1.

The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

Your largest element takes 31.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 32.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 734 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 5.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

The layout shifts by 0.158 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 569 ms to 603 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.8 MB in 143 requests on a phone: scripts 2.9 MB (73), images 2.1 MB (12) and other files 475 KiB (47). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Large scripts ship without source maps.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hopper.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.