horayu.com website review

About 341 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

6 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

Shopify costs a phone 220 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, shop.app and mixlogue.jp and others), adding 753 KiB and 229 ms of main-thread time.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

10 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 229 requests on a phone: scripts 725 KiB (65), other files 693 KiB (82) and images 657 KiB (40). Under 2 MB keeps phones on slow connections fast.

1_fbae3fbf-b093-4581-b823-569a015d45cd.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is only 21 characters: “HORAYU Japan - HORAYU”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 92 pages on horayu.com and 2 external pages.

https://horayu.com/pages/look-book, https://horayu.com/blogs/topics, https://horayu.com/collections/seasons-collection, https://horayu.com/collections/all, https://horayu.com/collections/tops and https://horayu.com/collections/bottoms and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://horayu.com/collections/tops, https://horayu.com/collections/bottoms, https://horayu.com/collections/dresses, https://horayu.com/collections/outer, https://horayu.com/collections/matching-cloth and https://horayu.com/collections/accessories and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://horayu.com/pages/coupon, https://horayu.com/pages/about-horayu, https://horayu.com/pages/look-book, https://horayu.com/blogs/topics, https://horayu.com/collections/outer and https://horayu.com/collections/matching-cloth and 4 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.xotiny.com/assets/shop/horayu/gallery/main.min.css?v=1748056924668' from origi…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 162 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.