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horizont.com website review

Visit site (opens in a new tab)Reviewed 21 October 202637 issues · 98 checks

This review found 37 issues worth fixing on horizont.com, 12 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s889 msMay 2Oct 17935 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.1 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 2026968 ms
Sep 26, 2026973 ms
Oct 3, 2026939 ms
Oct 10, 2026934 ms
Oct 17, 2026935 ms
Real-visitor tap response (INP)75th percentile, phones
92 ms73 msMay 2Oct 1782 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202678 ms
May 9, 202679 ms
May 16, 202680 ms
May 23, 202675 ms
May 30, 202678 ms
Jun 6, 202677 ms
Jun 13, 202678 ms
Jun 20, 202684 ms
Jun 27, 202680 ms
Jul 4, 202682 ms
Jul 11, 202680 ms
Jul 18, 202675 ms
Jul 25, 202679 ms
Aug 1, 202679 ms
Aug 8, 202684 ms
Aug 15, 202690 ms
Aug 22, 202686 ms
Aug 29, 202685 ms
Sep 5, 202685 ms
Sep 12, 202687 ms
Sep 19, 202684 ms
Sep 26, 202687 ms
Oct 3, 202685 ms
Oct 10, 202679 ms
Oct 17, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix69
  • Reduce unused JavaScript

    1.2 s · 386 KiB

    About 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.4 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Improve image delivery

    450 ms · 768 KiB

    16 images could be 768 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 297 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (297 KiB).

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • Font display

    800 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).

  • Reduce unused CSS

    310 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Google Tag Manager adds 259 ms

    259 ms

    Google Tag Manager costs a phone 259 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Doofinder and others), adding 759 KiB and 479 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 631 ms of it running JavaScript. That is comfortably low.

  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slider image”.

  • Time to Interactive: 9.9 s

    9.9 s

    The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 203 ms

    203 ms

    Scripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 78 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 687 ms

    687 ms

    Real visitors wait 687 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 2.7 MB in 83 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 83 requests on a phone: images 1.4 MB (28), scripts 863 KiB (26) and fonts 278 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    159 KiB

    5 images are downloaded at several times the size a phone draws them, for example Z-10813_ANW-SOL-10_2021_erweitert.ca093e86.jpg at 1,140 px wide, shown at 350 px. Resized copies would save about 159 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (427 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8793
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Wir produzieren Sicherheit für Sie”, “Wir produzieren Sicherheit für Sie” and “Wir produzieren Sicherheit für Sie”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 78 internal links, 15 external

    The homepage links to 78 pages on horizont.com and 15 external pages.

5 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “Bei horizont finden Sie eine große Auswahl zum Thema Verkehrsabsicherung ✔80 Jahre Erfahrung ✔über 500 Mitarbeiter ✔B...”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Willkommen bei der horizont Gruppe | horizont.com”.

  • Canonical URL set

    The canonical URL is https://horizont.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://horizont.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (534 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    /de declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /de all use the title “Willkommen bei der horizont Gruppe | horizont.com”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://horizont.com/de/c-service/newsletter (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (horizont.com).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YR2 verifies for horizont.com and is valid for another 61 days.

  • http:// redirects to https

    http://horizont.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    horizont.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    horizont.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    horizont.com was registered in Aug 1998 through IONOS SE. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    horizont.com is registered until Aug 2027.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 356 words of copy

    The homepage carries about 356 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 2 email links.

Email authentication

1 to fix45
  • No DMARC policy

    horizont.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:212.184.71.40 include:spf.crsend.com include:amazonses.com include:spf.protection.outlook.com mx ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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