horse.com website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

8 third-party services load with your homepage (Google CDN, rebuyengine.com and Shopify and others), adding 1.0 MB and 253 ms of main-thread time.

About 335 KiB of JavaScript is downloaded but never used on this page.

Google CDN costs a phone 125 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 96 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

4 images could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

About 18 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

Real visitors wait 990 ms for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CountrySupply.com”.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 234 requests on a phone: scripts 883 KiB (59), other files 848 KiB (124) and fonts 278 KiB (4). Under 2 MB keeps phones on slow connections fast.

topleft-800_1.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (94 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

1 frame has no title, so screen-reader users cannot tell what it contains.

Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 244 pages on horse.com and 4 external pages.

Your homepage links to /pages/accessibility-statement, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/blanket-liners-coolers-and-dress-sheets, /collections/fly-masks-and-fly-boots-1, /collections/fly-sheets-and-kool-coats, /collections/blanket-wash-dog-blankets-and-accessories, /collections/feed-through-fly-control and /collections/fly-repellent-and-fly-spray and 1 other use the same meta description. A description written for each page earns more clicks.

/pages/brand-sale has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 images are served at too low a resolution for sharp phone screens.

1 link from your homepage to your own site is broken, for example https://www.countrysupply.com/pages/accessibility-statement (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

countrysupply.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 388 words of visible text.

DMARC is set to p=none, so mail pretending to be horse.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.