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hostelworld.com website review

Visit site (opens in a new tab)Reviewed 27 October 202625 issues · 98 checks

This review found 25 issues worth fixing on hostelworld.com, 14 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.8 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
316 ms258 msMay 9Oct 24309 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026265 ms
May 16, 2026268 ms
May 23, 2026269 ms
May 30, 2026271 ms
Jun 6, 2026273 ms
Jun 13, 2026274 ms
Jun 20, 2026277 ms
Jun 27, 2026279 ms
Jul 4, 2026281 ms
Jul 11, 2026281 ms
Jul 18, 2026280 ms
Jul 25, 2026278 ms
Aug 1, 2026278 ms
Aug 8, 2026279 ms
Aug 15, 2026283 ms
Aug 22, 2026286 ms
Aug 29, 2026287 ms
Sep 5, 2026287 ms
Sep 12, 2026287 ms
Sep 19, 2026287 ms
Sep 26, 2026290 ms
Oct 3, 2026294 ms
Oct 10, 2026299 ms
Oct 17, 2026303 ms
Oct 24, 2026309 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hostelworld.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hostelworld.com at 0.4 s0.4 s
  2. hostelworld.com at 0.8 s0.8 s
  3. hostelworld.com at 1.1 s1.1 s
  4. hostelworld.com at 1.5 s1.5 s
  5. hostelworld.com at 1.9 s1.9 s
  6. hostelworld.com at 2.3 s2.3 s
  7. hostelworld.com at 2.6 s2.6 s
  8. hostelworld.com at 3.0 s3.0 s

hostelworld.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix43
  • Use efficient cache lifetimes

    3.0 s · 1.9 MB

    132 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,045 HTML elements

    The page has 5,045 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    750 ms · 850 KiB

    About 850 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.7 MB and 939 ms of main-thread time.

  • Google Tag Manager adds 544 ms

    544 ms

    Google Tag Manager costs a phone 544 ms of main-thread work and 994 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    95 KiB

    4 images could be 95 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    39 KiB

    39 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Meet your people. Book your bed. Join the chat. Make plans.”.

  • Time to Interactive: 22.0 s

    22.0 s

    The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 659 ms

    659 ms

    Scripts block taps and scrolling for 659 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 331 ms

    331 ms

    Real visitors wait 331 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 924 ms

    924 ms

    Real visitors wait 924 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 265 ms to 309 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.058

    0.058

    The layout barely moves while loading (CLS 0.058, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 4.3 MB in 268 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 268 requests on a phone: scripts 2.4 MB (107), images 1.4 MB (50) and other files 379 KiB (86). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    504 KiB

    3 images are downloaded at several times the size a phone draws them, for example large.jpg at 1,008 px wide, shown at 112 px. Resized copies would save about 504 KiB.

  • 3 images in older formats

    3 images (516 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

1 to fixGoogle 10098
  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (185 characters)

    Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 62 internal links, 25 external

    The homepage links to 62 pages on hostelworld.com and 25 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Meet your people.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Hostels Worldwide - Online Bookings, Ratings and Reviews”.

  • Canonical URL set

    The canonical URL is https://www.hostelworld.com/.

  • Structured data in place

    Structured data found: MobileApplication, Organization, SoftwareApplication, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hostelworld.com/sitemap-index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (842 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (26 KiB, 94 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 3 pages slow to respond

    /events/e/6ae01c2b533fe2ecbcab17cc/festival-de-otono, /hostels/europe/england/london and /hostels/europe/germany/berlin took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187182452&tm=gtm002&Ver=2&mid=0c076fac-4e14-4c21-975b-5360f8789daa&bo=2&sid=a2bf48c0d24a11f1af6b5b53f87b16d6&vid=a2bf8450d24a11f1b3363b5af267b72c&vids=1&msclkid=N&pi=9.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://hostelworld.onelink.me/IdiK/mhcpyui2.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hostelworld.com).

  • Valid certificate (52 days left)

    The certificate from GlobalSign nv-sa · GlobalSign ECC OV SSL CA 2018 verifies for hostelworld.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hostelworld.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    hostelworld.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 27 years old

    27 years

    hostelworld.com was registered in May 1999 through EuroDNS S.A.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, certainly.com, letsencrypt.org and pki.goog to issue certificates for hostelworld.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    hostelworld.com is registered until May 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 754 words of copy

    The homepage carries about 754 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Download the App”, “Join them on the app” and “Download on App Store”.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a:smtp.europe.secureserver.net include:spfip.hostelworld.com include:mail.zendesk.com include:spf.protection.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Nuxt
Analytics
Google Analytics | Google Tag Manager | Segment
Hosting
Google Cloud

Company

Founded
1999

Upkeep, stack, hiring and company data from programmable.info

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This review found 25 issues on hostelworld.com, including 17 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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