hostplus.com.au website review

About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

37 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,200 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (mypurecloud.com.au, Google Tag Manager and Facebook and others), adding 2.6 MB and 1.5 s of main-thread time.

1 image could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 800 ms faster on a phone.

Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.

111 KiB could be saved by minifying JavaScript.

mypurecloud.com.au costs a phone 575 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 355 ms of main-thread work and 830 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

14 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

22 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 10.5 s on a phone. Good is under 1.8 s.

Your largest element takes 27.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hostplus - That's a plus”.

The page becomes fully interactive after 33.1 s. Good is under 3.8 s.

Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 564 ms in total while the page loads. Good is under 200 ms.

6 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 220 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 247 requests on a phone: scripts 3.5 MB (78), images 1.6 MB (41) and stylesheets 181 KiB (9). Under 2 MB keeps phones on slow connections fast.

hop0012-02-metlife-360-launch-meditation.png weighs 1.3 MB. On a phone connection a single image that size takes seconds.

By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 86 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“Financial advice the way you want it.”, “Control over how your super is invested.” and “An industry superfund that puts you first.”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 301 pages on hostplus.com.au and 55 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/members declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/members/our-products-and-services/super/maritime is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and /members all use the title “Members | Manage your Superannuation with Hostplus”. Search engines can't tell which page to show for a search, so each competes with the others.

/members/our-products-and-services/investment-options/your-investment-options has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://www.dianomi.com/pixeltrack.pl?c=9616.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “`appId` is missing.”.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hostplus.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,016 words of visible text.

Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=9iicxp17._spf._d.mim.ec”.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 30 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.