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hotelengine.com website review

Visit site (opens in a new tab)Reviewed 4 November 202620 issues · 76 checks

This review found 20 issues worth fixing on hotelengine.com, 4 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Engine

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.3 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.8 s
Sep 19, 20262.3 s
Sep 26, 20262.6 s
Oct 3, 20262.9 s
Oct 10, 20263.1 s
Oct 17, 20262.8 s
Oct 24, 20262.5 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
258 ms153 msMay 16Oct 31238 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026173 ms
May 23, 2026168 ms
May 30, 2026165 ms
Jun 6, 2026170 ms
Jun 13, 2026173 ms
Jun 20, 2026180 ms
Jun 27, 2026180 ms
Jul 4, 2026180 ms
Jul 11, 2026178 ms
Jul 18, 2026172 ms
Jul 25, 2026175 ms
Aug 1, 2026173 ms
Aug 8, 2026173 ms
Aug 15, 2026175 ms
Aug 22, 2026176 ms
Aug 29, 2026183 ms
Sep 5, 2026192 ms
Sep 12, 2026207 ms
Sep 19, 2026227 ms
Sep 26, 2026236 ms
Oct 3, 2026241 ms
Oct 10, 2026245 ms
Oct 17, 2026246 ms
Oct 24, 2026243 ms
Oct 31, 2026238 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 236 ms

    236 ms

    Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 41% slower for real visitors

    +41%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 173 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

Images and page weight

2 to fix75
  • Page weight: 3.7 MB

    3.7 MB

    Your homepage downloads 3.7 MB on a phone, 552 KiB of it images (15%). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    113 KiB

    1 image is downloaded at several times the size a phone draws it, for example Engine_Icon_Black.png at 3,760 px wide, shown at 45 px. Resized copies would save about 113 KiB.

  • 2 images in older formats

    2 images (390 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fix94
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix91
  • Meta description is long (183 characters)

    Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Organization, Service, SoftwareApplication and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("/images/66ecd535db1cc991480219ea_graph-image.png")”.

  • 144 internal links, 16 external

    The homepage links to 144 pages on hotelengine.com and 16 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Travel and spend for teams and agents.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Engine | All-in-One Travel Management Software for Business”.

  • Canonical URL set

    The canonical URL is https://engine.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://engine.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,144 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (10 KiB, 56 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 5 linked pages hidden from search

    /platform/product, /platform/product/travel-programs, /platform/product/group-room-blocks, /platform/product/event-planning and /platform/product/meeting-spaces are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=56349180&tm=gtm002&Ver=2&mid=726e1435-8d2d-416b-9cb1-5d2dbf887726&bo=1&sid=a0b0c4a0d83011f1a2da5dfc07f8d4b0&vid=a0b0c8e0d83011f1bf196de407f647d8&vids=1&msclkid=N&pi=91.

  • 39 small tap targets

    39 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (engine.com).

  • Valid certificate (68 days left)

    The certificate from Google Trust Services · WE1 verifies for hotelengine.com and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hotelengine.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

4 checks passed
  • Domain is 32 years old

    32 years

    engine.com was registered in May 1994 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, godaddy.com, digicert.com and pki.goog to issue certificates for engine.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    engine.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until May 2031

    engine.com is registered until May 2031.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 876 words of copy

    The homepage carries about 876 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join free” and “Book a demo”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Pricing”, “Join free” and “Book a demo”.

  • Social proof on the page

    Social proof on the homepage: 25 customer or partner logos, a star rating and “40,000+ businesses”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.salesforce.com include:sendgrid.net include:amazonses.com include:7770829.spf08.hubspotemail.net i…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 7 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies (measured from a US location before any click).

  • 63 other companies contacted

    Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Framework
Astro
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Hiring

Hiring
76 open roles
Teams
Outbound (13), Growth (8), Engineering (7), Expansion (4)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 20 issues on hotelengine.com, including 5 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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