hotmuggs.com website review

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.9 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, shiprocket.in and Google Tag Manager and others), adding 1.5 MB and 1.3 s of main-thread time.

About 799 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (179 KiB).

YouTube costs a phone 566 ms of main-thread work and 1,014 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 519 ms. During a long task the page ignores taps.

shiprocket.in costs a phone 452 ms of main-thread work and 72 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,891 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 122 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

11 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.439 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 770 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 250 requests on a phone: scripts 1.6 MB (67), other files 755 KiB (102) and images 441 KiB (28). Under 2 MB keeps phones on slow connections fast.

steel-mug_e026cc9e-e035-48ee-bcd4-c59d32e1a583.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“”, “Shop the look” and “Choose Options”). One clear main headline is easier for people and search engines.

20 links have no real href, so search engines can't follow them.

The homepage links to 135 pages on hotmuggs.com and 14 external pages.

/collections/collections, /collections/by-theme, /collections/heritage-designs, /collections/modern-designs, /collections/designers-picks and /collections/love and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://hotmuggs.com/.

13 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hotmuggs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

hotmuggs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 169 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

hotmuggs.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.