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hoval.com website review

Visit site (opens in a new tab)Reviewed 29 October 202639 issues · 102 checks

This review found 39 issues worth fixing on hoval.com, 12 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 9Oct 241.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
96 ms79 msMay 9Oct 2486 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202689 ms
May 16, 202691 ms
May 23, 202690 ms
May 30, 202691 ms
Jun 6, 202692 ms
Jun 13, 202690 ms
Jun 20, 202694 ms
Jun 27, 202688 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202683 ms
Jul 25, 202687 ms
Aug 1, 202689 ms
Aug 8, 202688 ms
Aug 15, 202694 ms
Aug 22, 202690 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202687 ms
Sep 19, 202681 ms
Sep 26, 202686 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hoval.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hoval.com at 0.4 s0.4 s
  2. hoval.com at 0.8 s0.8 s
  3. hoval.com at 1.2 s1.2 s
  4. hoval.com at 1.6 s1.6 s
  5. hoval.com at 1.9 s1.9 s
  6. hoval.com at 2.3 s2.3 s
  7. hoval.com at 2.7 s2.7 s
  8. hoval.com at 3.1 s3.1 s

hoval.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix36
  • Use efficient cache lifetimes

    3.3 s · 1.4 MB

    23 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Improve image delivery

    2.3 s · 449 KiB

    7 images could be 449 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

  • Reduce unused JavaScript

    1.8 s · 606 KiB

    About 606 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    610 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Font display

    700 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

  • 2 third-party services on the page

    2 third-party services load with your homepage (ondemand.com and Optanon), adding 811 KiB and 524 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 552 ms. During a long task the page ignores taps.

  • ondemand.com adds 411 ms

    411 ms

    ondemand.com costs a phone 411 ms of main-thread work and 613 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 657 ms of it running JavaScript. That is comfortably low.

  • Server response: 106 ms

    106 ms

    Your server sent the HTML in 106 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 1.383

    1.383

    The layout shifts by 1.383 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 347 ms

    347 ms

    Scripts block taps and scrolling for 347 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 89 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 442 ms

    442 ms

    Real visitors wait 442 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix75
  • Page weight: 2.3 MB in 80 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 80 requests on a phone: scripts 1.1 MB (5), images 945 KiB (60) and fonts 113 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (687 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (238 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9096
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7773
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Hoval Corporate | Technologically superior indoor climate control solutions.”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 77 internal links, 7 external

    The homepage links to 77 pages on hoval.com and 7 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Technologically superior indoor climate control solutions.”.

  • Canonical URL set

    The canonical URL is https://www.hoval.com/en/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hoval.com/en/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (317 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    /en/wissen, /en/blog, /en/news, /en/references, /en/loesungen and /en/einfamilienhaus and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /en/solution/fernwaermenetz took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 500 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    54 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix79
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.hoval.com/en/cart (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • 2 redirects before the homepage

    Opening https://hoval.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hoval.com).

  • Valid certificate (119 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for hoval.com and is valid for another 119 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://hoval.com redirects to the secure version.

Domain and trust

  • No CAA record

    hoval.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 29 years old

    29 years

    hoval.com was registered in Sep 1997 through InterNetX GmbH. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    hoval.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2027

    hoval.com is registered until Sep 2027.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 247 words

    The homepage has only about 247 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact human resources”, “Hoval Contact” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hoval.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spfall.hoval.com include:spf.umantis.com include:spf.protection.outlook.com include:_spf.xurrent.qa incl…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Azure

Company

Founded
1936
Headquarters
Vaduz

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on hoval.com, including 19 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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