howgroup.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.5 s.

215 KiB could be saved by minifying JavaScript.

About 187 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.

5 images could be 117 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 57 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (wpenginepowered.com, Google Tag Manager and Macropod BugHerd and others), adding 1.7 MB and 373 ms of main-thread time.

About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

wpenginepowered.com costs a phone 183 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

3 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

Desktop scores 83 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Maximize Your Real Estate Potential YOUR ALL-IN-ONE REAL ES…”.

The first text or image appears after 7.3 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.8 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 images (192 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 58.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 26 pages on howgroup.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “”.

Chrome logged issues while loading the page (“Mixed content”).

3 resources load over plain http on your https page (for example http://howgroupllc.wpenginepowered.com/wp-content/uploads/2018/05/how-logo-main.svg); browsers block or warn about them.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

howgroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

howgroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 261 words of visible text.

DMARC is set to p=none, so mail pretending to be howgroup.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.