howitzerclothing.com website review

About 912 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

15 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

58 files are served with short cache lifetimes, so returning visitors download them again (733 KiB).

A phone's processor spends 7.5 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (govx.com, Shopify and SocialShopWave and others), adding 27.8 MB and 987 ms of main-thread time.

videowise.com costs a phone 102 ms of main-thread work and 25.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 380 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 225 ms of main-thread work and 834 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,811 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Attentive costs a phone 99 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

11 KiB could be saved by minifying JavaScript.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 35.4 MB in 590 requests on a phone: media 27.8 MB (5), images 3.5 MB (98) and scripts 2.2 MB (157). Under 2 MB keeps phones on slow connections fast.

HWTZR_Standard-Issue_WEB-IMG_4X5_new_c8a1c3cb-65b2-4979-9dd3 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 10.04 g of CO₂e: 1204.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

12 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Howitzer Clothing” and “MEET THE PROSTAFF TEAM”). One clear main headline is easier for people and search engines.

Your meta description is 277 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 187 pages on howitzerclothing.com and 23 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://howitzerclothing.com/collections/sale, https://howitzerclothing.com/collections/belt, https://howitzerclothing.com/collections/otte-gear, https://howitzerclothing.com/collections/performance-gear and https://howitzerclothing.com/collections/prostaff have no meta description, so Google writes the search snippet from whatever text it finds.

https://howitzerclothing.com/pages/prostaff-collections-michelle-viscusi has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Unexpected token 'const'”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 278 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.