hs-activa.com website review

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

5 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

About 298 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,703 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Clarity, Facebook and Shopify and others), adding 342 KiB and 238 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (119 KiB).

9 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 79 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 542 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HS Activa Bestseller: Wasserstoffperoxid, Borax, Warze, Vit…”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 174 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.1 MB in 131 requests on a phone: scripts 886 KiB (40), other files 642 KiB (54) and images 471 KiB (28). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

71 visible links have no text or label, so screen readers cannot say where they go.

The homepage links to 156 pages on hs-activa.com and 5 external pages.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

10 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 335 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.