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hubert.com website review
Visit site (opens in a new tab)Reviewed 1 November 202654 issues · 113 checks
This review found 54 issues worth fixing on hubert.com, 21 of them high impact, across 113 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 114 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 119 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 124 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
8.9 s · 3.7 MB80 files are served with short cache lifetimes, so returning visitors download them again (3.7 MB).
Improve image delivery
2.6 s · 1.7 MB27 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.
Reduce unused JavaScript
3.5 s · 678 KiBAbout 678 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
1.9 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (cloudfront.net, Google Tag Manager and Bing Ads and others), adding 4.4 MB and 885 ms of main-thread time.
cloudfront.net adds 546 ms
546 mscloudfront.net costs a phone 546 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
470 ms · 130 KiBAbout 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.
Google Tag Manager adds 306 ms
306 msGoogle Tag Manager costs a phone 306 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Amazon Web Services adds 0 ms
0 msAmazon Web Services costs a phone 0 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
FontAwesome CDN adds 7 ms
7 msFontAwesome CDN costs a phone 7 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Document request latency
65 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 78 ms
78 msYour server sent the HTML in 78 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.74
0.74For real visitors the layout shifts by 0.74 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 23.8 s
23.8 sYour largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Browne Top Sellers banner”.
Time to Interactive: 24.2 s
24.2 sThe page becomes fully interactive after 24.2 s. Good is under 3.8 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 528 ms
528 msScripts block taps and scrolling for 528 ms in total while the page loads. Good is under 200 ms.
44 images without width and height
44 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 114 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 731 ms
731 msReal visitors wait 731 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 114 requests
5.0 MBYour homepage downloads 5.0 MB in 114 requests on a phone: images 2.7 MB (52), scripts 1.4 MB (29) and fonts 422 KiB (6). Under 2 MB keeps phones on slow connections fast.
23 images in older formats
23 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (59 elements)
All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “Hubert US”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (207 characters)
Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (WebSite) but with 2 problems, for example “WebSite: missing name”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
127 internal links, 11 external
The homepage links to 127 pages on hubert.com and 11 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.hubert.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.hubert.com/sitemaps/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (618 words), so crawlers that don't run JavaScript still read it.
Other pages
12 pages share a title
/, /browsehistory, /resources, /categories/Equipment-594577, /categories/Shelving-Racks-Floor-Fixtures-453022 and /categories/Food-Prep-Smallwares-453026 and 6 others all use the title “Hubert US”. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages without a meta description
/browsehistory, /resources, /categories/Equipment-594577, /categories/Shelving-Racks-Floor-Fixtures-453022, /categories/Food-Prep-Smallwares-453026 and /categories/Signage-453025 and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
/resources, /categories/Equipment-594577, /categories/Shelving-Racks-Floor-Fixtures-453022, /categories/Food-Prep-Smallwares-453026, /categories/Signage-453025 and /categories/Bar-Beverage-453018 and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.hubert.com/.
25 small tap targets
25 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example http://www.twitter.com/hubert_co (520).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.facebook.com/hubertcompany.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (hubert.com).
Valid certificate (55 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for hubert.com and is valid for another 55 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://hubert.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
hubert.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
hubert.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearshubert.com was registered in Aug 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
hubert.com is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
About 335 words of copy
The homepage carries about 335 words of visible text.
5 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Register”, “Track My Order” and “Hubert’s Interactive Source Book”.
3 short forms
3 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be hubert.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:66.42.145.2 include:cust-spf.exacttarget.com include:aspmx.pardot.com include:_spf.salesforce.com include:sp…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 1998.
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on hubert.com, including 21 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.