huk.com website review

Not measured in this review.

• Tap response (INP) got 30% slower for real visitors

  +30%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -9%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.2 MB

  3.2 MB

  Your homepage downloads 3.2 MB on a phone, 964 KiB of it images (29%). Under 2 MB keeps phones on slow connections fast.

• 2 images far larger than shown

  156 KiB

  2 images are downloaded at several times the size a phone draws them, for example Kids-Grid-F26.jpg at 1,500 px wide, shown at 360 px. Resized copies would save about 156 KiB.

  Elements (2)

• 3 images below the first screen load straight away

  3 images further down the page (426 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (3)

• About 0.9 g of CO₂ per visit

  0.92 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Summary elements must have discernible text (1 element)

  Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• 2 H1 headlines

  There are 2 <h1> headlines (“A CHANGE OF PACE” and “A CHANGE OF PACE”). One clear main headline is easier for people and search engines.

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• No XML sitemap

  No XML sitemap at https://huk.com/sitemap.xml, so Google discovers your pages only by following links.

• 283 internal links, 18 external

  The homepage links to 283 pages on huk.com and 18 external pages.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 3 pages without a meta description

  /collections/kids-new-arrivals, /pages/storm-haul-system and /collections/mens-best-sellers have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (3)

• 1 page without an H1

  /pages/rewards has no <h1> headline, so visitors and search engines get no clear main topic.

• 3 pages slow to respond

  /pages/our-story, /pages/contact-us and /collections/mens-new-arrivals took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Error sending user session Error: Shopify session id is missing”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• Domain registration has expired

  huk.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

• No CAA record

  huk.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  huk.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 440 words of copy

  The homepage carries about 440 words of visible text.

• Email authentication score: 90/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 3 trackers load before any consent

  3

  Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 13 cookies set on arrival

  13

  Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 40 other companies contacted

  Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.