hulken.eu website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

A phone's processor spends 8.2 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 7,440 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

57 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Klaviyo and others), adding 3.8 MB and 1.4 s of main-thread time.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

About 963 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 706 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

rebuyengine.com costs a phone 190 ms of main-thread work and 672 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 65 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 129 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).

16 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

16 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 45.2 s. Good is under 3.8 s.

Visually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.

For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 471 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 62.7 MB in 477 requests on a phone: media 51.4 MB (15), images 7.1 MB (122) and scripts 2.6 MB (102). Under 2 MB keeps phones on slow connections fast.

15 images are downloaded at several times the size a phone draws them, for example 2_1c7941f5-dddc-404b-8b84-48248110ccce.png at 2,400 px wide, shown at 166 px. Resized copies would save about 1.4 MB.

2_1c7941f5-dddc-404b-8b84-48248110ccce.png weighs 687 KiB. On a phone connection a single image that size takes seconds.

15 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

bang-bang-tote-hero-mobile-2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 17.76 g of CO₂e: 2131.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

16 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

40 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Structured data found (WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://hulken.eu/search?q={search_term_string}")”.

6 links have no real href, so search engines can't follow them.

The homepage links to 128 pages on hulken.eu and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://hulken.eu/collections/shop-all and https://hulken.eu/products/hulken%C2%AE-crystal-blue use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://hulken.eu/products/hulken%C2%AE-crystal-blue, whose canonical is https://hulken.eu/products/hulken-crystal-blue. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=136013559&Ver=2&mid=e487ceee-7f65-4a98-a91a-c0572b39b5a1&bo=3&sid=fbfcf100dce611f1b6c44b8183f3e1a1&vid=fbfd29c0dce611f1ac57d59611a4b6c3&vids=0&msclkid=N&pi=918639831&l.

4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://hulken.eu/cdn/shop/t/63/assets/header-announcement-lists.css?v=5229' because its M…”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,093 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 37 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.