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humaninterest.com website review
Visit site (opens in a new tab)Reviewed 2 November 202633 issues · 106 checks
This review found 33 issues worth fixing on humaninterest.com, 8 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 128 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 126 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 140 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 135 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.1 s
2.6 s
3.0 s
3.4 s
humaninterest.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
4.2 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Google CDN and Google Tag Manager and others), adding 2.1 MB and 1.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
423 KiB22 files are served with short cache lifetimes, so returning visitors download them again (423 KiB).
hsappstatic.net adds 293 ms
293 mshsappstatic.net costs a phone 293 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Google CDN adds 269 ms
269 msGoogle CDN costs a phone 269 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 185 ms
185 msGoogle Tag Manager costs a phone 185 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,511 HTML elements
The page has 1,511 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.
Legacy JavaScript
58 KiBPolyfills for old browsers add 58 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
52 KiB52 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
36 KiB36 KiB could be saved by minifying JavaScript.
Improve image delivery
16 KiB2 images could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 58 ms
58 msYour server sent the HTML in 58 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.6 s
8.6 sThe first text or image appears after 8.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 24.3 s
24.3 sThe page becomes fully interactive after 24.3 s. Good is under 3.8 s.
Largest Contentful Paint: 8.6 s
8.6 sYour largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Give your employees the highest-rated 401(k)”.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 305 ms
305 msScripts block taps and scrolling for 305 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 128 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 165 ms
165 msReal visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 677 ms
677 msReal visitors wait 677 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 134 requests
3.8 MBYour homepage downloads 3.8 MB in 134 requests on a phone: scripts 2.9 MB (69), other files 396 KiB (29) and fonts 191 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
77 internal links, 16 external
The homepage links to 77 pages on humaninterest.com and 16 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “We listened and built what employers actually need - a new standard for retirement. That's why we launch 1 in 3 new 401…”.
One H1 headline
Your main headline reads: “Give your employees the highest-rated 401(k)”.
Title: 50 characters
Your title is a healthy 50 characters: “Human Interest: Highest-Rated 401(k) Plan Provider”.
Canonical URL set
The canonical URL is https://humaninterest.com/.
Structured data in place
Structured data found: BreadcrumbList, FinancialService, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://humaninterest.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,914 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
/payrolls and /partners use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
/features/audit-relief and /reviews have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=13017638&Ver=2&mid=ada63ca9-1db7-4a16-98c8-436a587bdb60&bo=1&sid=6d464c20d68311f1a3fc1b61f0be6e61&vid=6d4691e0d68311f197e6a17d991003fe&vids=1&msclkid=N&pi=918639831&lg.
5 small tap targets
5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://ad.doubleclick.net/ccm/s/collect?auid=924632898.1793599538>m=45be6at0h2v9101040706za208zd91010…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.dalbar.com/Awards/ServiceAwardWinners (404).
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (humaninterest.com).
Valid certificate (56 days left)
The certificate from Let's Encrypt · YE2 verifies for humaninterest.com and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://humaninterest.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
Domain expires in 79 days
humaninterest.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
humaninterest.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
humaninterest.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 26 years old
26 yearshumaninterest.com was registered in Jan 2000 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,715 words of copy
The homepage carries about 2,715 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started”.
12 calls to action
The homepage has 12 calls to action, for example “Pricing”, “Get started” and “Simple Pricing”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks, 45 customer or partner logos, a star rating, 7 trust badges and “Trusted by 47,000+ businesses”.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.com include:_spf.mailgun…”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Hosting
- Cloudflare
Hiring
- Hiring
- 60 open roles
- Teams
- Sales (39), Revenue (7), Customer Success and Operations (4), Engineering (4)
- Job board
- greenhouse
- Careers page
- humaninterest.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on humaninterest.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.