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hunter.de website review

Visit site (opens in a new tab)Reviewed 22 October 202638 issues · 92 checks

This review found 38 issues worth fixing on hunter.de, 13 of them high impact, across 92 checks. The most urgent: 46,651 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.3 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.5 s
May 9, 20261.6 s
May 16, 20261.5 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
127 ms107 msMay 2Oct 17115 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026118 ms
May 9, 2026120 ms
May 16, 2026119 ms
May 23, 2026120 ms
May 30, 2026123 ms
Jun 6, 2026125 ms
Jun 13, 2026125 ms
Jun 20, 2026125 ms
Jun 27, 2026122 ms
Jul 4, 2026116 ms
Jul 11, 2026117 ms
Jul 18, 2026119 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026109 ms
Aug 22, 2026113 ms
Aug 29, 2026112 ms
Sep 5, 2026111 ms
Sep 12, 2026112 ms
Sep 19, 2026111 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026113 ms
Oct 17, 2026115 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hunter.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hunter.de at 0.5 s0.5 s
  2. hunter.de at 1.1 s1.1 s
  3. hunter.de at 1.6 s1.6 s
  4. hunter.de at 2.1 s2.1 s
  5. hunter.de at 2.7 s2.7 s
  6. hunter.de at 3.2 s3.2 s
  7. hunter.de at 3.8 s3.8 s
  8. hunter.de at 4.3 s4.3 s

hunter.de does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix42
  • 46,651 HTML elements

    The page has 46,651 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    2.0 s · 934 KiB

    7 images could be 934 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 533 KiB

    About 533 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Cookiebot and Klaviyo and others), adding 969 KiB and 540 ms of main-thread time.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 222 ms

    222 ms

    Google Tag Manager costs a phone 222 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cookiebot adds 189 ms

    189 ms

    Cookiebot costs a phone 189 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 131 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (131 KiB).

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.4 s

    11.4 s

    Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 806 ms

    806 ms

    Real visitors wait 806 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 118 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 165 ms

    165 ms

    Real visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.089

    0.089

    The layout barely moves while loading (CLS 0.089, good is under 0.1).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix67
  • Page weight: 3.3 MB in 66 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 66 requests on a phone: images 1.5 MB (15), scripts 1.4 MB (35) and fonts 425 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 10099
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 7565
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (8 characters)

    Your title is only 8 characters: “Homepage”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Vision, Mission & Values” and “HUNTER. FEEL LOVED!”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 51 internal links, 18 external

    The homepage links to 51 pages on hunter.de and 18 external pages.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hunter.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (396 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 16 pages share a title

    /en, /en/en/brand-stores, /en/de, /en/en, /en/en/vision-mission-values and /en/en/we-are-hunter and 10 others all use the title “Homepage”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /en/en/brand-stores, /en/de, /en/en, /en/en/vision-mission-values, /en/en/we-are-hunter and /en/en/our-manufacture and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix81
  • 2 broken external links

    2 links to other sites are dead, for example https://play.google.com/store/apps/details?id=de.hunter.myhunter.app.android&hl=de&gl=US (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 redirects before the homepage

    Opening https://hunter.de goes through 2 redirects before the homepage loads.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.wirliebenhunter.de/en.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hunter.de).

  • Valid certificate (175 days left)

    The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for hunter.de and is valid for another 175 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://hunter.de redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    hunter.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 513 words of copy

    The homepage carries about 513 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “learn more” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:spf.protection.outlook.com include:spf-de.emailsignatures365.com include:spf.hunter-de.cloud.nospam…”.

  • DKIM signing found

    A DKIM key is published (selector “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

CMS
Contao Open Source CMS
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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