huntpost.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

The page has 6,390 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 5.9 s on main-thread work while loading, 756 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

About 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

10 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

About 88 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 400 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

5 third-party services load with your homepage (Shopify, Google Fonts and avada.io and others), adding 111 KiB and 23 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 42.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Outdoor Sport Tactical Glasses w/ Myopia Frame Professional…”.

The page becomes fully interactive after 48.3 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 206 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 16.1 MB in 590 requests on a phone: images 14.6 MB (489), other files 769 KiB (52) and scripts 321 KiB (36). Under 2 MB keeps phones on slow connections fast.

36 images further down the page (4.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

7 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.55 g of CO₂e: 546.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

1 dropdown has no label.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

202 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 67 elements on the page fail this check, rated moderate by axe-core.

88 form fields have no label, so screen readers announce an empty box and autofill guesses.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

57 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

400 links have no real href, so search engines can't follow them.

Your title is only 20 characters: “Shop Outdoorsmen.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

The homepage links to 267 pages on huntpost.com and 12 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/collections/archery and /collections/archery/Archery-Accessories all use the title “Archery | Outdoorsmen Marketplace”. Search engines can't tell which page to show for a search, so each competes with the others.

/collections/featured-items, /collections/archery, /collections/auto-atv-rv, /collections/boating, /collections/camping and /collections/clothing and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/archery/Archery-Accessories, whose canonical is /collections/archery/archery-accessories. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 178 found) and read each the way a search engine does.

56 of 80 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

3 links go through two or more redirects, for example https://shop.outdoorsmen.com/account.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

outdoorsmen.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,049 words of visible text.

huntpost.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

huntpost.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.