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hurom.com website review
Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 103 checks
This review found 31 issues worth fixing on hurom.com, 13 of them high impact, across 103 checks. The most urgent: main-thread work: 20.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #49,018 of 81,751 reviewed websitesbeats 35%
- #27,879 of 40,547 online storesbeats 27%
- #25,981 of 35,927 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 203 ms |
| May 23, 2026 | 207 ms |
| May 30, 2026 | 218 ms |
| Jun 6, 2026 | 224 ms |
| Jun 13, 2026 | 235 ms |
| Jun 20, 2026 | 238 ms |
| Jun 27, 2026 | 232 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 241 ms |
| Jul 25, 2026 | 244 ms |
| Aug 1, 2026 | 243 ms |
| Aug 8, 2026 | 242 ms |
| Aug 15, 2026 | 238 ms |
| Aug 22, 2026 | 243 ms |
| Aug 29, 2026 | 242 ms |
| Sep 5, 2026 | 249 ms |
| Sep 12, 2026 | 257 ms |
| Sep 19, 2026 | 260 ms |
| Sep 26, 2026 | 260 ms |
| Oct 3, 2026 | 247 ms |
| Oct 10, 2026 | 302 ms |
| Oct 17, 2026 | 299 ms |
| Oct 24, 2026 | 304 ms |
| Oct 31, 2026 | 306 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.1 s
4.6 s
6.1 s
7.7 s
9.2 s
10.7 s
12.3 s
hurom.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 20.8 s
A phone's processor spends 20.8 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.4 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Use efficient cache lifetimes
400 ms · 607 KiB34 files are served with short cache lifetimes, so returning visitors download them again (607 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, nice-team.net and OptinMonster and others), adding 805 KiB and 587 ms of main-thread time.
Reduce unused JavaScript
606 KiBAbout 606 KiB of JavaScript is downloaded but never used on this page.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.
1,814 HTML elements
The page has 1,814 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
220 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 220 ms faster on a phone.
Legacy JavaScript
100 ms · 37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify JavaScript
52 KiB52 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 20.1 s
20.1 sThe page becomes fully interactive after 20.1 s. Good is under 3.8 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Tap response (INP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 203 ms to 306 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 531 ms
531 msScripts block taps and scrolling for 531 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.194
0.194The layout shifts by 0.194 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 787 ms
787 msReal visitors wait 787 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 13.0 MB in 462 requests
13.0 MBYour homepage downloads 13.0 MB in 462 requests on a phone: media 8.8 MB (1), scripts 1.7 MB (93) and other files 1.5 MB (283). Under 2 MB keeps phones on slow connections fast.
About 3.7 g of CO₂ per visit
3.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.69 g of CO₂e: 442.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
8 elements hidden from screen readers can still receive keyboard focus.
42 images without alt text
42 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
106 internal links, 14 external
The homepage links to 106 pages on hurom.com and 14 external pages.
8 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Hurom is an industry leader in slow juicers, backed by 50 years of research. Shop the official online store and make yo…”.
One H1 headline
Your main headline reads: “Lock in Black Friday Early”.
Title: 59 characters
Your title is a healthy 59 characters: “Hurom Official Store | Slow Juicers and Juicing Accessories”.
Canonical URL set
The canonical URL is https://www.hurom.com/.
Structured data in place
Structured data found: Corporation.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.hurom.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,044 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
/pages/website-accessbility, /collections/all, /pages/compare-hurom-juicers, /collections/juicers and /collections/slow-juicer-accessories have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages slow to respond
/pages/website-accessbility, /collections/all, /pages/compare-hurom-juicers, /collections/juicers, /products/h320-slow-juicer and /products/h-aa-slow-juicer and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25024626&Ver=2&mid=79d5d933-92b2-41bf-9c26-8bbc6fffa1fd&bo=1&sid=d2599ab0d89a11f1a12fa3bc54b4e71f&vid=d259de80d89a11f1b075ff0efbcb42b6&vids=1&msclkid=N&pi=918639831&lg.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
15 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
5 broken links to your own pages
5 links from your homepage to your own site are broken, for example https://www.hurom.com/products/h70-easy-clean-slow-juicer (network).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://app.impact.com/campaign-promo-signup/Hurom-America.brand?.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (hurom.com).
Valid certificate (51 days left)
The certificate from Let's Encrypt · YE2 verifies for hurom.com and is valid for another 51 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://hurom.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
hurom.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 22 years old
22 yearshurom.com was registered in Sep 2004 through Gabia, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for hurom.com, so a mis-issued certificate from anyone else is refused.
Registered until Sep 2029
hurom.com is registered until Sep 2029.
Content and conversion
Thin social proof
Social proof on the homepage: 30 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 536 words of copy
The homepage carries about 536 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP NOW”.
10 calls to action
The homepage has 10 calls to action, for example “Shop”, “Shop All” and “Get a free juice jar”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Hotjar and Heap.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be hurom.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com -all”.
DKIM signing found
A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
69 other companies contacted
Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 25 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Intelligems A B Testing · Instafeed · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · Bundler Bundles App · Popsixle · Rebuy Personalization Engine · Redo · Stape Remix · cloudfront.net · azureedge.net · chimpstatic.com · crazyegg.com · paypal.com · appspot.com · nofraud.com · nice-team.net · shareasale.com · fbot.me · autoketing.org · route.com · luckyorange.com · hextom.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 2.2.4, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar | Heap
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on hurom.com, including 17 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.