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hurom.com website review

Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 103 checks

This review found 31 issues worth fixing on hurom.com, 13 of them high impact, across 103 checks. The most urgent: main-thread work: 20.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.2 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
321 ms188 msMay 16Oct 31306 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026203 ms
May 23, 2026207 ms
May 30, 2026218 ms
Jun 6, 2026224 ms
Jun 13, 2026235 ms
Jun 20, 2026238 ms
Jun 27, 2026232 ms
Jul 4, 2026227 ms
Jul 11, 2026229 ms
Jul 18, 2026241 ms
Jul 25, 2026244 ms
Aug 1, 2026243 ms
Aug 8, 2026242 ms
Aug 15, 2026238 ms
Aug 22, 2026243 ms
Aug 29, 2026242 ms
Sep 5, 2026249 ms
Sep 12, 2026257 ms
Sep 19, 2026260 ms
Sep 26, 2026260 ms
Oct 3, 2026247 ms
Oct 10, 2026302 ms
Oct 17, 2026299 ms
Oct 24, 2026304 ms
Oct 31, 2026306 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hurom.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hurom.com at 1.5 s1.5 s
  2. hurom.com at 3.1 s3.1 s
  3. hurom.com at 4.6 s4.6 s
  4. hurom.com at 6.1 s6.1 s
  5. hurom.com at 7.7 s7.7 s
  6. hurom.com at 9.2 s9.2 s
  7. hurom.com at 10.7 s10.7 s
  8. hurom.com at 12.3 s12.3 s

hurom.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix42
  • Main-thread work: 20.8 s

    A phone's processor spends 20.8 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    400 ms · 607 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (607 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, nice-team.net and OptinMonster and others), adding 805 KiB and 587 ms of main-thread time.

  • Reduce unused JavaScript

    606 KiB

    About 606 KiB of JavaScript is downloaded but never used on this page.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

  • 1,814 HTML elements

    The page has 1,814 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    220 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 220 ms faster on a phone.

  • Legacy JavaScript

    100 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify JavaScript

    52 KiB

    52 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.1 s

    20.1 s

    The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.21

    0.21

    For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 49% slower for real visitors

    +49%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 203 ms to 306 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 531 ms

    531 ms

    Scripts block taps and scrolling for 531 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.194

    0.194

    The layout shifts by 0.194 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 787 ms

    787 ms

    Real visitors wait 787 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 13.0 MB in 462 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 462 requests on a phone: media 8.8 MB (1), scripts 1.7 MB (93) and other files 1.5 MB (283). Under 2 MB keeps phones on slow connections fast.

  • About 3.7 g of CO₂ per visit

    3.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.69 g of CO₂e: 442.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8392
  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    8 elements hidden from screen readers can still receive keyboard focus.

  • 42 images without alt text

    42 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 83100
  • 106 internal links, 14 external

    The homepage links to 106 pages on hurom.com and 14 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Hurom is an industry leader in slow juicers, backed by 50 years of research. Shop the official online store and make yo…”.

  • One H1 headline

    Your main headline reads: “Lock in Black Friday Early”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Hurom Official Store | Slow Juicers and Juicing Accessories”.

  • Canonical URL set

    The canonical URL is https://www.hurom.com/.

  • Structured data in place

    Structured data found: Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hurom.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,044 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    /pages/website-accessbility, /collections/all, /pages/compare-hurom-juicers, /collections/juicers and /collections/slow-juicer-accessories have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages slow to respond

    /pages/website-accessbility, /collections/all, /pages/compare-hurom-juicers, /collections/juicers, /products/h320-slow-juicer and /products/h-aa-slow-juicer and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25024626&Ver=2&mid=79d5d933-92b2-41bf-9c26-8bbc6fffa1fd&bo=1&sid=d2599ab0d89a11f1a12fa3bc54b4e71f&vid=d259de80d89a11f1b075ff0efbcb42b6&vids=1&msclkid=N&pi=918639831&lg.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://www.hurom.com/products/h70-easy-clean-slow-juicer (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://app.impact.com/campaign-promo-signup/Hurom-America.brand?.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hurom.com).

  • Valid certificate (51 days left)

    The certificate from Let's Encrypt · YE2 verifies for hurom.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hurom.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    hurom.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 22 years old

    22 years

    hurom.com was registered in Sep 2004 through Gabia, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for hurom.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2029

    hurom.com is registered until Sep 2029.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 30 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 536 words of copy

    The homepage carries about 536 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP NOW”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop”, “Shop All” and “Get a free juice jar”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Hotjar and Heap.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hurom.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 25 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Intelligems A B Testing · Instafeed · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · Bundler Bundles App · Popsixle · Rebuy Personalization Engine · Redo · Stape Remix · cloudfront.net · azureedge.net · chimpstatic.com · crazyegg.com · paypal.com · appspot.com · nofraud.com · nice-team.net · shareasale.com · fbot.me · autoketing.org · route.com · luckyorange.com · hextom.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 2.2.4, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar | Heap
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on hurom.com, including 17 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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