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huskicoolers.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 82 checks
This review found 33 issues worth fixing on huskicoolers.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,850 of 109,350 reviewed websitesbeats 77%
- #12,897 of 61,859 online storesbeats 73%
- #12,521 of 56,401 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 114 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 133 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.3 s
3.9 s
4.5 s
Speed
Reduce unused JavaScript
3.8 s · 687 KiBAbout 687 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
1.1 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
4,216 HTML elements
The page has 4,216 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.0 MB and 902 ms of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
800 ms · 181 KiB22 files are served with short cache lifetimes, so returning visitors download them again (181 KiB).
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 322 ms
322 msGoogle Tag Manager costs a phone 322 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 160 ms
160 msShopify costs a phone 160 ms of main-thread work and 642 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 123 ms
123 msKlaviyo costs a phone 123 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
270 ms · 128 KiBAbout 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.
Legacy JavaScript
200 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.
Improve image delivery
31 KiB3 images could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.0 s
20.0 sYour largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 346 ms
346 msScripts block taps and scrolling for 346 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 143 ms
143 msReal visitors wait 143 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.025
0.025The layout barely moves while loading (CLS 0.025, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 348 requests
4.3 MBYour homepage downloads 4.3 MB in 348 requests on a phone: scripts 2.2 MB (118), other files 957 KiB (139) and images 764 KiB (36). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
WC_-_Homepage_banner_-_Tarryn.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images below the first screen load straight away
6 images further down the page (166 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
121 internal links, 21 external
The homepage links to 121 pages on huskicoolers.com and 21 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Keep your drinks at the perfect temperature, longer - beautifully chilled wine, ice-cold beer and refreshing G&T’s. Mak…”.
Title: 37 characters
Your title is a healthy 37 characters: “Huski™ | A Better Drinking Experience”.
Canonical URL set
The canonical URL is https://www.huskicoolers.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.huskicoolers.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (743 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.huskicoolers.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages are broken
Your homepage links to https://www.huskicoolers.com/products/huski-champagne-cooler, https://www.huskicoolers.com/products/huski-champagne-flute and https://www.huskicoolers.com/products/huski-beer-cooler-2, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a title
https://www.huskicoolers.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.huskicoolers.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://www.huskicoolers.com/collections/all and https://www.huskicoolers.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://www.huskicoolers.com/collections/all, https://www.huskicoolers.com/customer_authentication/redirect and https://www.huskicoolers.com/collections/huski-accessories have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.huskicoolers.com/.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d3hw6dc1ow8pp2.cloudfront.net/styles/main.min.css' from origin 'https://www.huskic…”.
2 checks passed
Tap targets are thumb-sized
14 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 484 words of copy
The homepage carries about 484 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “Shop all”, “Shop all new colors” and “Contact us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 54 testimonial or review blocks, a star rating and 4 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at huskicoolers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Essential A B Testing · Pandectes Gdpr · Gorgias Live Chat Helpdesk · Triplewhale · Okendo · Cozy Country Redirect · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Aov Cart Drawer · Delivery Timer · Glo Color Swatch · Variable Products · Aov Bundle Upsell · Smart Menu · cloudfront.net · autoketing.org · useamp.com · conversionbear.com · Qikify
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on huskicoolers.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.