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hydrinity.com website review

Visit site (opens in a new tab)Reviewed 20 October 202637 issues · 104 checks

This review found 37 issues worth fixing on hydrinity.com, 13 of them high impact, across 104 checks. The most urgent: main-thread work: 21.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s982 msMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.0 s
May 9, 20261.0 s
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
134 ms111 msMay 2Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026114 ms
May 9, 2026117 ms
May 16, 2026114 ms
May 23, 2026115 ms
May 30, 2026114 ms
Jun 6, 2026119 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026121 ms
Jul 25, 2026122 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026131 ms
Aug 22, 2026130 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026122 ms
Sep 19, 2026121 ms
Sep 26, 2026121 ms
Oct 3, 2026122 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hydrinity.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hydrinity.com at 1.6 s1.6 s
  2. hydrinity.com at 3.1 s3.1 s
  3. hydrinity.com at 4.7 s4.7 s
  4. hydrinity.com at 6.2 s6.2 s
  5. hydrinity.com at 7.8 s7.8 s
  6. hydrinity.com at 9.3 s9.3 s
  7. hydrinity.com at 10.9 s10.9 s
  8. hydrinity.com at 12.4 s12.4 s

hydrinity.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix39
  • Main-thread work: 21.0 s

    A phone's processor spends 21.0 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 71). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.3 MB and 1.2 s of main-thread time.

  • Render-blocking requests

    700 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google Tag Manager adds 595 ms

    595 ms

    Google Tag Manager costs a phone 595 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    492 KiB

    About 492 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.

  • 2,624 HTML elements

    The page has 2,624 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 209 ms

    209 ms

    Klaviyo costs a phone 209 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    166 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (166 KiB).

  • Improve image delivery

    97 KiB

    14 images could be 97 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 71 but mobile only 39. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 15.1 s

    15.1 s

    Visually, the page fills in at 15.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 24.0 s

    24.0 s

    The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 467 ms

    467 ms

    Real visitors wait 467 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 13.5 MB in 385 requests

    13.5 MB

    Your homepage downloads 13.5 MB in 385 requests on a phone: media 8.8 MB (4), scripts 1.6 MB (95) and other files 1.5 MB (193). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Skin_Anarchy_Science_of_Skin_Award_chosen2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.8 g of CO₂ per visit

    3.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.82 g of CO₂e: 458.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8489
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9279
  • Title is long (90 characters)

    Your title is 90 characters, so Google will cut it off around 60: “Hydrinity Skin Care - Advanced Hydration Science for Radiant Skin – Hydrinity Skin Science”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 146 internal links, 9 external

    The homepage links to 146 pages on hydrinity.com and 9 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.hydrinity.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hydrinity.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,087 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 11 pages without an H1

    /products/prelude-facial-treatment-cleanser, /products/hydrinity-hyacyn-active-purifying-mist, /products/retaxome-retinal-boost-treatment-pads, /products/retaxome-daily-retinal-hydrator, /products/vivid-brightening-serum-with-rph-technologytm and /products/hydrinity-restorative-ha-serum-with-ppm6-technology and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=00db7220-bb59-40cf-a61b-1ac459b465d6&referrer=&landingpage=https%3A%2F%2Fwww.hydrinity.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2.

  • 7 small tap targets

    7 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hydrinity.com).

  • Valid certificate (79 days left)

    The certificate from Let's Encrypt · YE2 verifies for hydrinity.com and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hydrinity.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • DNSSEC is off

    hydrinity.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 5 years old

    5 years

    hydrinity.com was registered in Dec 2020 through Wix.com Ltd.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, letsencrypt.org, digicert.com and globalsign.com to issue certificates for hydrinity.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Dec 2028

    hydrinity.com is registered until Dec 2028.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,163 words of copy

    The homepage carries about 2,163 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE INNOVATIONS” and “SHOP ENCORE”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop”, “Shop All” and “Shop By Product”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hydrinity.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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