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hydroxycut.com website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 107 checks
This review found 40 issues worth fixing on hydroxycut.com, 12 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #63,401 of 82,426 reviewed websitesbeats 20%
- #34,744 of 41,077 online storesbeats 13%
- #31,760 of 36,446 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 199 ms |
| May 23, 2026 | 195 ms |
| May 30, 2026 | 193 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 194 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 176 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 142 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 141 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.1 s
7.0 s
hydroxycut.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.7 s · 428 KiBAbout 428 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.2 s
A phone's processor spends 8.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.9 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and gemcommerce.com and others), adding 1.1 MB and 1.1 s of main-thread time.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused CSS
610 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
Use efficient cache lifetimes
550 ms · 91 KiB19 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).
Improve image delivery
452 KiB7 images could be 452 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 285 ms
285 msGoogle Tag Manager costs a phone 285 ms of main-thread work and 184 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 240 ms
240 msShopify costs a phone 240 ms of main-thread work and 588 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,115 HTML elements
The page has 2,115 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify CSS
150 ms · 15 KiB15 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 13.4 s
13.4 sYour largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 2.8 s
2.8 sScripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Speed Index: 11.4 s
11.4 sVisually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user TTFB: 629 ms
629 msReal visitors wait 629 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 199 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 287 requests
3.3 MBYour homepage downloads 3.3 MB in 287 requests on a phone: scripts 1.3 MB (96), other files 855 KiB (142) and images 763 KiB (22). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
71 internal links, 20 external
The homepage links to 71 pages on hydroxycut.com and 20 external pages.
8 checks passed
Meta description: 124 characters
Your meta description is 124 characters: “Hydroxycut, America's #1 selling weight loss supplement brand! With a variety of weight loss formats to suit your lifes…”.
One H1 headline
Your main headline reads: “Hydroxycut”.
Title: 57 characters
Your title is a healthy 57 characters: “Hydroxycut: America's Best Selling Weight Loss Supplement”.
Canonical URL set
The canonical URL is https://www.hydroxycut.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.hydroxycut.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,009 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /products, whose canonical is /collections. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
/pages/product-quiz and /products have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/products/glp-1-elite-shred has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
/blogs/articles and /blogs/recipes took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
5 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
25 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.hydroxycut.com/products/hydroxycut-hardcore (network).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (hydroxycut.com).
Valid certificate (47 days left)
The certificate from Google Trust Services · WE1 verifies for hydroxycut.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://hydroxycut.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
Domain expires in 72 days
hydroxycut.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
DNSSEC is off
hydroxycut.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearshydroxycut.com was registered in Jan 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for hydroxycut.com, so a mis-issued certificate from anyone else is refused.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 258 words of copy
The homepage carries about 258 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Sign Up For Our Newsletter”, “Start shopping” and “LEARN MORE”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be hydroxycut.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on hydroxycut.com, including 21 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.