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hyperfly.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 111 checks

This review found 38 issues worth fixing on hyperfly.com, 12 of them high impact, across 111 checks. The most urgent: main-thread work: 11.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s1.2 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.1 s
May 30, 20261.8 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20262.6 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20262.9 s
Aug 29, 20261.8 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
425 ms120 msMay 16Oct 31185 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026155 ms
May 23, 2026162 ms
May 30, 2026171 ms
Jun 6, 2026186 ms
Jun 13, 2026188 ms
Jun 20, 2026191 ms
Jun 27, 2026190 ms
Jul 4, 2026179 ms
Jul 11, 2026179 ms
Jul 18, 2026180 ms
Jul 25, 2026284 ms
Aug 1, 2026390 ms
Aug 8, 2026386 ms
Aug 15, 2026380 ms
Aug 22, 2026304 ms
Aug 29, 2026200 ms
Sep 5, 2026187 ms
Sep 12, 2026175 ms
Sep 19, 2026170 ms
Sep 26, 2026164 ms
Oct 3, 2026169 ms
Oct 10, 2026171 ms
Oct 17, 2026179 ms
Oct 24, 2026181 ms
Oct 31, 2026185 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hyperfly.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hyperfly.com at 1.4 s1.4 s
  2. hyperfly.com at 2.8 s2.8 s
  3. hyperfly.com at 4.2 s4.2 s
  4. hyperfly.com at 5.6 s5.6 s
  5. hyperfly.com at 7.0 s7.0 s
  6. hyperfly.com at 8.4 s8.4 s
  7. hyperfly.com at 9.9 s9.9 s
  8. hyperfly.com at 11.3 s11.3 s

hyperfly.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix54
  • Main-thread work: 11.0 s

    A phone's processor spends 11.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 6,266 HTML elements

    The page has 6,266 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (POWr, Shopify and Stamped.io and others), adding 971 KiB and 1.5 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    400 ms · 353 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (353 KiB).

  • POWr adds 712 ms

    712 ms

    POWr costs a phone 712 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 217 ms

    217 ms

    Shopify costs a phone 217 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 168 KiB

    About 168 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    209 KiB

    About 209 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Improve image delivery

    124 KiB

    4 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    100 ms · 3 KiB

    3 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify JavaScript

    43 KiB

    43 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.1 s).

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 542 ms

    542 ms

    Scripts block taps and scrolling for 542 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 165 ms

    165 ms

    Real visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 783 ms

    783 ms

    Real visitors wait 783 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 310 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 310 requests on a phone: scripts 1.1 MB (125), other files 848 KiB (107) and images 800 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    CoreNogi_mobile_banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 109.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8691
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 34 links without text

    34 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 365 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 272 internal links, 18 external

    The homepage links to 272 pages on hyperfly.com and 18 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Hyperfly offers high-quality jiu jitsu gis, rash guards, and training gear engineered for champions. Train harder, figh…”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Hyperfly - Best Gi and No Gi BJJ Gear”.

  • Canonical URL set

    The canonical URL is https://hyperfly.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hyperfly.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,152 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without an H1

    /collections/no-gi-workout, /collections/competition-legal-gis, /collections/bjj-rash-guards and /collections/bjj-shorts-spats have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    /collections/no-gi-workout, /collections/competition-legal-gis, /collections/bjj-rash-guards and /collections/bjj-shorts-spats have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'debug'”.

2 checks passed
  • Tap targets are thumb-sized

    43 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hyperfly.com).

  • Valid certificate (51 days left)

    The certificate from Let's Encrypt · YE2 verifies for hyperfly.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hyperfly.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    hyperfly.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hyperfly.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    hyperfly.com was registered in Jun 1999 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    hyperfly.com is registered until Jun 2027.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 710 words of copy

    The homepage carries about 710 words of visible text.

3 checks passed
  • 50 calls to action

    The homepage has 50 calls to action, for example “Shop All”, “Quick buy” and “Subscribe”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Hotjar.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hyperfly.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Geo Pro Geolocation · Redo · Foxify Page Builder · Judge Me Reviews · Shoppinggives · Hotjar Install · Easylocation · Change Commerce · Google Reviews By Appio · Menu Highlight Pro · Deco Labels Badges · powr.io · stamped.io · dualsidedapp.com · hyperfly.com · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Company

Headquarters
San Diego

Upkeep, stack, hiring and company data from programmable.info

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