Website review, no card needed

iaff.org logo

iaff.org website review

Visit site (opens in a new tab)Reviewed 27 October 202631 issues · 97 checks

This review found 31 issues worth fixing on iaff.org, 10 of them high impact, across 97 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s913 msMay 9Oct 243.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.6 s
May 23, 20262.5 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.8 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20263.0 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20263.2 s
Oct 24, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
112 ms85 msMay 9Oct 24109 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026103 ms
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026105 ms
Jun 6, 2026105 ms
Jun 13, 202692 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202696 ms
Jul 18, 202698 ms
Jul 25, 2026102 ms
Aug 1, 202699 ms
Aug 8, 2026103 ms
Aug 15, 202699 ms
Aug 22, 2026101 ms
Aug 29, 2026103 ms
Sep 5, 2026103 ms
Sep 12, 2026107 ms
Sep 19, 2026106 ms
Sep 26, 2026106 ms
Oct 3, 2026105 ms
Oct 10, 2026106 ms
Oct 17, 2026109 ms
Oct 24, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix45
  • Reduce unused JavaScript

    2.1 s · 404 KiB

    About 404 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Intercom and Google Fonts and others), adding 978 KiB and 889 ms of main-thread time.

  • Google Tag Manager adds 604 ms

    604 ms

    Google Tag Manager costs a phone 604 ms of main-thread work and 486 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Intercom adds 285 ms

    285 ms

    Intercom costs a phone 285 ms of main-thread work and 233 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 295 ms. During a long task the page ignores taps.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Reduce unused CSS

    64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    9 KiB

    1 image could be 9 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (3 KiB).

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The IAFF is one of the largest and most influential labor u…”.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 694 ms

    694 ms

    Scripts block taps and scrolling for 694 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 55 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 55 requests on a phone: scripts 871 KiB (26), images 829 KiB (11) and fonts 257 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9097
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is short (11 characters)

    Your title is only 11 characters: “Home - IAFF”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 89 internal links, 26 external

    The homepage links to 89 pages on iaff.org and 26 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “We are committed to advancing the rights, safety, and future of fire fighters, emergency medical workers, and rescue wo…”.

  • One H1 headline

    Your main headline reads: “Fighting For Those on the Frontlines”.

  • Canonical URL set

    The canonical URL is https://www.iaff.org/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.iaff.org/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,088 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /safety-protection, /advocacy-center, /register-to-vote and /our-wins have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://iaff.org does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 7 links through redirect chains

    7 links go through two or more redirects, for example https://lms.iaff.org/.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://iaff.org goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (iaff.org).

  • Valid certificate (49 days left)

    The certificate from Google Trust Services · WE1 verifies for iaff.org and is valid for another 49 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 59 links work

    All 59 links checked from your homepage (40 internal, 19 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    iaff.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    iaff.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    iaff.org was registered in Apr 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2029

    iaff.org is registered until Apr 2029.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 526 words of copy

    The homepage carries about 526 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Us”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Register to Vote”, “Join” and “Join Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.brevo.com include:em4145.iaff.org include:actionnetworkemail.iaff…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.download-monitor 5.3.4 → 5.3.5

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1918
Headquarters
Washington, D.C.

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on iaff.org, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25