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ices.dk website review
Visit site (opens in a new tab)Reviewed 29 October 202633 issues · 94 checks
This review found 33 issues worth fixing on ices.dk, 15 of them high impact, across 94 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.2 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 95 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 77 ms |
| Jun 6, 2026 | 78 ms |
| Jun 13, 2026 | 78 ms |
| Jun 20, 2026 | 78 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 90 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 84 ms |
| Aug 1, 2026 | 84 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 90 ms |
| Aug 29, 2026 | 84 ms |
| Sep 5, 2026 | 85 ms |
| Sep 12, 2026 | 85 ms |
| Sep 19, 2026 | 84 ms |
| Sep 26, 2026 | 85 ms |
| Oct 3, 2026 | 84 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 88 ms |
| Oct 24, 2026 | 89 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ices.dk does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
13 KiB4 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
1 third-party service on the page
1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 5 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 97
97/100Your mobile performance score is 97. That is in Google's “good” band (90 and up).
Main-thread work: 0.1 s
A phone's processor spends 0.1 s on main-thread work while loading, 17 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.6 s
4.6 sReal visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.8 s
2.8 sReal visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Real-user CLS: 0.19
0.19For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user INP: 94 ms
94 msReal visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.6 s
1.6 sYour largest element renders in 1.6 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “This website is using a security service to protect itself …”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.6 s
1.6 sThe page is fully interactive after 1.6 s.
Images and page weight
1 image over 500 KB
ASC2027 call for sessions.jpg weighs 785 KiB. On a phone connection a single image that size takes seconds.
About 0.01 g of CO₂ per visit
0.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.01 g of CO₂e: 0.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Page weight: 22 KiB in 6 requests
22 KiBYour homepage downloads 22 KiB in 6 requests on a phone: scripts 10 KiB (1), stylesheets 5 KiB (1) and images 4 KiB (2). That is a lean page.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Blocked from indexing
Google's crawler is blocked from indexing this page.
Error status code
The page answers with an error status, so search engines may drop it.
Title is short (15 characters)
Your title is only 15 characters: “Welcome to ICES”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (52 characters)
Your meta description is only 52 characters: “International Council for the Exploration of the Sea”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://ices.dk:443/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
80 internal links, 24 external
The homepage links to 80 pages on ices.dk and 24 external pages.
3 checks passed
One H1 headline
Your main headline reads: “ICES // <![CDATA[ _spBodyOnLoadFunctionNames.push("setupPageDescriptionCallout"); // ]]>”.
Canonical URL set
The canonical URL is https://ices.dk/Pages/default.aspx.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (589 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/Pages/default.aspx and / all use the title “Welcome to ICES”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
/about-ICES/Jobs-in-ICES/Pages/default.aspx and /Science/Pages/Science_themes.aspx have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is /Pages/default.aspx. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
/ took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
4 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://twitter.com/ICES_ASC (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
2 links through redirect chains
2 links go through two or more redirects, for example https://icesit.sharepoint.com/sites/ICESCommunity.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ices.dk).
Valid certificate (79 days left)
The certificate from Google Trust Services · WE1 verifies for ices.dk and is valid for another 79 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ices.dk redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
ices.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 271 words of copy
The homepage carries about 271 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Join us”, “Why join us” and “Join our expert groups”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.topdesk.net include:spf.protection.outlook.com mx a ip4:217.63.104.17 ip4:217.63.104.3 ip4:194.182.3…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 1.8, older than 3.5 (which fixed known security holes).
Stack
- CMS
- Microsoft SharePoint
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Onecom
Company
- Founded
- 1902
- Headquarters
- Copenhagen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on ices.dk, including 6 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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