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icometrix.com website review
Visit site (opens in a new tab)Reviewed 24 October 202632 issues · 85 checks
This review found 32 issues worth fixing on icometrix.com, 12 of them high impact, across 85 checks. The most urgent: wix adds 1.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among Wix websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 128 ms |
| May 9, 2026 | 120 ms |
| May 16, 2026 | 114 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 134 ms |
| Jun 13, 2026 | 132 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 108 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 136 ms |
| Oct 3, 2026 | 140 ms |
| Oct 17, 2026 | 135 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
Speed
Wix adds 1.4 s
1.4 sWix costs a phone 1.4 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,480 HTML elements
The page has 4,480 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Wix, Google Tag Manager and visitor-analytics.io and others), adding 2.3 MB and 1.6 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 81). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 301 KiBAbout 301 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.
Reduce unused CSS
69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
34 KiB34 KiB JavaScript is shipped twice across bundles.
Use efficient cache lifetimes
24 KiB3 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).
Legacy JavaScript
22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 81 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 46 ms
46 msYour server sent the HTML in 46 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “icometrix home page”.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 383 ms
383 msScripts block taps and scrolling for 383 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 128 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 774 ms
774 msReal visitors wait 774 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 269 requests
3.8 MBYour homepage downloads 3.8 MB in 269 requests on a phone: other files 1.4 MB (121), scripts 1.4 MB (107) and fonts 347 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (434 characters)
Your meta description is 434 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
38 internal links, 1 external
The homepage links to 38 pages on icometrix.com and 1 external page.
7 checks passed
One H1 headline
Your main headline reads: “Brain imaging AI that supports neurology care”.
Title: 59 characters
Your title is a healthy 59 characters: “icometrix | Brain Imaging AI That Transforms Neurology Care”.
Canonical URL set
The canonical URL is https://www.icometrix.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.icometrix.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
19%A phone browser shows 844 words, but the HTML your server sends has only 160. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (3 KiB, 3 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /disease/dementia-and-alzheimer%E2%80%99s, which answers with an error. Visitors hit a dead end and search engines drop it.
2 linked pages hidden from search
/parkinsons-disease and /brain-tumors are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
8 pages share 4 titles
/aria and /disease/amyloid-related-imaging-abnormalities all use the title “ARIA (Amyloid Related Imaging Abnormalities) | Brain MRI AI Detection…”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/post/ge-healthcare-announces-intent-to-acquire-icometrix-to-strengthen-neurology-portfolio-with-brain-mri has no meta description, so Google writes the search snippet from whatever text it finds.
8 pages share a meta description
/aria and /disease/amyloid-related-imaging-abnormalities use the same meta description. A description written for each page earns more clicks.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example /disease/amyloid-related-imaging-abnormalities, whose canonical is /aria. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
12 pages without an H1
/contact, /multiple-sclerosis, /dementia-and-alzheimers, /aria, /disease/amyloid-related-imaging-abnormalities and /stroke and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages with very little text
/multiple-sclerosis, /stroke, /disease/stroke, /traumatic-brain-injury, /disease/traumatic-brain-injury and /epilepsy and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
1 checks passed
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “globalThis.defineStrictProperty is not a function”.
2 checks passed
Tap targets are thumb-sized
15 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 844 words of copy
The homepage carries about 844 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Subscribe”.
Analytics in place
Analytics detected: Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at icometrix.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Wix
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on icometrix.com, including 11 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.