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iconex.com website review

Visit site (opens in a new tab)Reviewed 27 October 202626 issues · 103 checks

This review found 26 issues worth fixing on iconex.com, 10 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.3 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20262.3 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
143 ms73 msMay 9Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202697 ms
May 16, 2026130 ms
May 23, 2026130 ms
May 30, 2026135 ms
Jun 6, 2026119 ms
Jun 13, 202692 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 2026107 ms
Jul 18, 202691 ms
Jul 25, 202688 ms
Aug 1, 202686 ms
Aug 8, 202681 ms
Aug 15, 202686 ms
Aug 22, 202696 ms
Aug 29, 2026102 ms
Sep 5, 2026108 ms
Sep 12, 2026107 ms
Sep 19, 202699 ms
Sep 26, 202695 ms
Oct 3, 202692 ms
Oct 10, 202695 ms
Oct 17, 2026105 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of iconex.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. iconex.com at 0.4 s0.4 s
  2. iconex.com at 0.8 s0.8 s
  3. iconex.com at 1.1 s1.1 s
  4. iconex.com at 1.5 s1.5 s
  5. iconex.com at 1.9 s1.9 s
  6. iconex.com at 2.3 s2.3 s
  7. iconex.com at 2.6 s2.6 s
  8. iconex.com at 3.0 s3.0 s

iconex.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix50
  • Render-blocking requests

    2.8 s

    38 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Improve image delivery

    1.4 s · 869 KiB

    6 images could be 869 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Reduce unused JavaScript

    1.8 s · 309 KiB

    About 309 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    850 ms · 137 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and cdn-cookieyes.com and others), adding 861 KiB and 538 ms of main-thread time.

  • Google Tag Manager adds 439 ms

    439 ms

    Google Tag Manager costs a phone 439 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 79 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 27.0 s

    27.0 s

    Your largest element takes 27.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “RFID scanner employee in distribution warehouse”.

  • Time to Interactive: 27.8 s

    27.8 s

    The page becomes fully interactive after 27.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 374 ms

    374 ms

    Scripts block taps and scrolling for 374 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 97 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 603 ms

    603 ms

    Real visitors wait 603 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.7 MB in 115 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 115 requests on a phone: images 4.4 MB (21), scripts 971 KiB (39) and fonts 171 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (894 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (77 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9594
  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 74 internal links, 3 external

    The homepage links to 74 pages on iconex.com and 3 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Iconex Advanced Label Technologyfor Performance-Driven Operations Worldwide”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Iconex | Linerless Labels for Food Service, Retail and Logistics”.

  • Canonical URL set

    The canonical URL is https://www.iconex.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.iconex.com/wp-sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (735 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (18 KiB, 71 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8887
  • 10 small tap targets

    10 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Creating a worker from 'blob:https://www.iconex.com/d5c64033-8095-4baa-952c-0af9083a5ce6' violates the following Conten…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (iconex.com).

  • Valid certificate (76 days left)

    The certificate from Google Trust Services · WE1 verifies for iconex.com and is valid for another 76 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://iconex.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 31 links work

    All 31 links checked from your homepage (28 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    iconex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    iconex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    iconex.com was registered in Jun 2002 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2032

    iconex.com is registered until Jun 2032.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 659 words of copy

    The homepage carries about 659 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Call us directly at 800-543-8130”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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