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icystudios.com website review

Visit site (opens in a new tab)Reviewed 9 November 202616 issues · 95 checks

This review found 16 issues worth fixing on icystudios.com, 4 of them high impact, across 95 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.2 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
273 ms140 msMay 23Nov 7195 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026192 ms
May 30, 2026197 ms
Jun 6, 2026220 ms
Jun 13, 2026225 ms
Jun 20, 2026251 ms
Jun 27, 2026258 ms
Jul 4, 2026232 ms
Jul 11, 2026244 ms
Jul 18, 2026226 ms
Jul 25, 2026220 ms
Aug 1, 2026210 ms
Aug 8, 2026176 ms
Aug 15, 2026162 ms
Aug 22, 2026155 ms
Aug 29, 2026168 ms
Sep 5, 2026184 ms
Sep 12, 2026195 ms
Sep 19, 2026195 ms
Sep 26, 2026191 ms
Oct 3, 2026187 ms
Oct 10, 2026192 ms
Oct 17, 2026206 ms
Oct 24, 2026206 ms
Oct 31, 2026205 ms
Nov 7, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of icystudios.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. icystudios.com at 0.6 s0.6 s
  2. icystudios.com at 1.1 s1.1 s
  3. icystudios.com at 1.7 s1.7 s
  4. icystudios.com at 2.2 s2.2 s
  5. icystudios.com at 2.8 s2.8 s
  6. icystudios.com at 3.3 s3.3 s
  7. icystudios.com at 3.9 s3.9 s
  8. icystudios.com at 4.4 s4.4 s

icystudios.com does not allow embedding, so this is Google's rendering of the page.

Speed

1 to fix94
  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 547 KiB and 227 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 100 KiB

    About 100 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    100 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

  • Improve image delivery

    32 KiB

    2 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    19 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 94

    94/100

    Your mobile performance score is 94. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 476 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Printing a custom tee on the Icy floor”.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 192 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 195 ms

    195 ms

    Real visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 752 ms

    752 ms

    Real visitors wait 752 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 35 ms

    35 ms

    Scripts block the page for only 35 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.1 MB in 89 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 89 requests on a phone: scripts 651 KiB (44), fonts 233 KiB (6) and images 204 KiB (16). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 42 internal links, 10 external

    The homepage links to 42 pages on icystudios.com and 10 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Custom t-shirts, hoodies and hats printed with DTG and DTF on premium blanks. No minimum order, bulk pricing from 12 un…”.

  • One H1 headline

    Your main headline reads: “Premium customapparel made easy”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Custom T-Shirt Printing | Hoodies & Hats | Icy”.

  • Canonical URL set

    The canonical URL is https://icy.com/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://icy.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (716 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 2 linked pages hidden from search

    /collections/t-shirts and /collections/sweatshirts are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page slow to respond

    /products/american-apparel-1302gd took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    22 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://x.com/icycanada (404).

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (icy.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YR2 verifies for icystudios.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://icystudios.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    icy.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    icy.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    icy.com was registered in Nov 2000 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    icy.com is registered until Nov 2027.

Content and conversion

1 to fix94
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 583 words of copy

    The homepage carries about 583 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started →”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Login / Sign up”, “Get Started→” and “Show photo 4: Inside the Icy retail shop”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

2 to fix35
  • No DMARC policy

    icystudios.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.icystudios.com ~all”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
E-commerce
Shopify;Shopify Plus
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
3 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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