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idpc.org.br website review

Visit site (opens in a new tab)Reviewed 4 November 202649 issues · 109 checks

This review found 49 issues worth fixing on idpc.org.br, 20 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s3.4 sMay 16Oct 314.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.1 s
May 23, 20264.2 s
May 30, 20264.2 s
Jun 6, 20264.2 s
Jun 13, 20264.2 s
Jun 20, 20264.2 s
Jun 27, 20263.9 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.7 s
Aug 22, 20264.0 s
Aug 29, 20264.6 s
Sep 5, 20264.7 s
Sep 12, 20264.8 s
Sep 19, 20264.7 s
Sep 26, 20264.3 s
Oct 3, 20264.3 s
Oct 10, 20264.2 s
Oct 17, 20264.2 s
Oct 24, 20264.1 s
Oct 31, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
166 ms139 msMay 16Oct 31163 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026157 ms
May 23, 2026153 ms
May 30, 2026155 ms
Jun 6, 2026157 ms
Jun 13, 2026153 ms
Jun 20, 2026152 ms
Jun 27, 2026149 ms
Jul 4, 2026156 ms
Jul 11, 2026155 ms
Jul 18, 2026146 ms
Jul 25, 2026147 ms
Aug 1, 2026144 ms
Aug 8, 2026142 ms
Aug 15, 2026142 ms
Aug 22, 2026144 ms
Aug 29, 2026143 ms
Sep 5, 2026143 ms
Sep 12, 2026144 ms
Sep 19, 2026144 ms
Sep 26, 2026147 ms
Oct 3, 2026145 ms
Oct 10, 2026151 ms
Oct 17, 2026151 ms
Oct 24, 2026150 ms
Oct 31, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix50
  • Render-blocking requests

    4.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Reduce unused CSS

    2.1 s · 419 KiB

    About 419 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 278 KiB

    About 278 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Improve image delivery

    6.4 MB

    20 images could be 6.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Minify CSS

    450 ms · 93 KiB

    93 KiB could be saved by minifying CSS.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and vlibras.gov.br and others), adding 378 KiB and 271 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Document request latency

    35 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 285 ms of it running JavaScript. That is comfortably low.

  • Server response: 152 ms

    152 ms

    Your server sent the HTML in 152 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.6 s

    4.6 s

    Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “O Instituto de Cardiologia – IC foi criado pela Lei n° 2552…”. Most of its time is element render delay (3.4 s).

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 8.0 s

    8.0 s

    The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.176

    0.176

    The layout shifts by 0.176 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 157 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 110 ms

    110 ms

    Scripts block the page for only 110 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 10.9 MB in 84 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 84 requests on a phone: images 9.8 MB (60), scripts 546 KiB (9) and stylesheets 477 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    2.3 MB

    7 images are downloaded at several times the size a phone draws them, for example ona-1080x1920-2.png at 1,920 px wide, shown at 390 px. Resized copies would save about 2.3 MB.

  • 9 images in older formats

    9 images (5.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.1 g of CO₂ per visit

    3.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.09 g of CO₂e: 371.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8890
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 32 internal links, 28 external

    The homepage links to 32 pages on idpc.org.br and 28 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “O Instituto de Cardiologia – IC foi criado pela Lei n° 2552 de 13/01/54, na Secretaria da Saúde Pública e da Assistênci…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Home - Instituto DANTE PAZZANESE de Cardiologia”.

  • Canonical URL set

    The canonical URL is https://idpc.org.br/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://idpc.org.br/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (453 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 2 pages without a meta description

    /lato-sensu and /cursos-de-aprimoramentos have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 links to non-canonical URLs

    Your homepage links to 11 pages by a URL that isn't their canonical one, for example /historia, whose canonical is /institucional/historia. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    /duvidas-frequentes, /historia, /diretoria-divisoes-e-secoes, /portal-da-transparencia, /responsabilidade-social and /divisao-de-pesquisa and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /portal-da-transparencia took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 4 broken images

    4 images failed to load on a phone, for example https://idpc.org.br/wp-content/themes/idpc/images/telefone2.svg.

  • 6 small tap targets

    6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 2 broken external links

    2 links to other sites are dead, for example https://www.youtube.com/@InstitutoDantePazzanese (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://facebook.com/ensinodantepazzaneseidpc.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (idpc.org.br).

  • Valid certificate (124 days left)

    The certificate from GlobalSign nv-sa · GlobalSign GCC R6 AlphaSSL CA 2025 verifies for idpc.org.br and is valid for another 124 days.

  • http:// redirects to https

    http://idpc.org.br redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    idpc.org.br has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 15 years old

    15 years

    idpc.org.br was registered in Nov 2011. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    idpc.org.br's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Nov 2036

    idpc.org.br is registered until Nov 2036.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 327 words of copy

    The homepage carries about 327 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix50
  • No DMARC policy

    idpc.org.br has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:200.144.1.33/28 include:_spf.locaweb.com.br include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2023.
  • It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics
Hosting
Locaweb Servicos de Internet S/A

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on idpc.org.br, including 16 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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