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ieltsmaterial.com website review

Visit site (opens in a new tab)Reviewed 26 October 202649 issues · 115 checks

This review found 49 issues worth fixing on ieltsmaterial.com, 18 of them high impact, across 115 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.5 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
321 ms250 msMay 9Oct 24313 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026258 ms
May 16, 2026260 ms
May 23, 2026259 ms
May 30, 2026259 ms
Jun 6, 2026261 ms
Jun 13, 2026261 ms
Jun 20, 2026260 ms
Jun 27, 2026261 ms
Jul 4, 2026261 ms
Jul 11, 2026263 ms
Jul 18, 2026265 ms
Jul 25, 2026268 ms
Aug 1, 2026270 ms
Aug 8, 2026275 ms
Aug 15, 2026277 ms
Aug 22, 2026282 ms
Aug 29, 2026287 ms
Sep 5, 2026291 ms
Sep 12, 2026295 ms
Sep 19, 2026303 ms
Sep 26, 2026306 ms
Oct 3, 2026305 ms
Oct 10, 2026309 ms
Oct 17, 2026311 ms
Oct 24, 2026313 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix50
  • Use efficient cache lifetimes

    2.4 s · 4.8 MB

    61 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).

  • Reduce unused JavaScript

    3.5 s · 860 KiB

    About 860 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Render-blocking requests

    2.0 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and pub.network and others), adding 1.7 MB and 1.4 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 419 ms

    419 ms

    Google Tag Manager costs a phone 419 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    380 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 380 ms faster on a phone.

  • Facebook adds 370 ms

    370 ms

    Facebook costs a phone 370 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • pub.network adds 204 ms

    204 ms

    pub.network costs a phone 204 ms of main-thread work and 399 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    7 KiB

    1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 352 ms

    352 ms

    Your server sent the HTML in 352 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “India's Largest IELTS Live Learning Platform Get Top-Notch …”.

  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 301 ms

    301 ms

    Real visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 258 ms to 313 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 936 ms

    936 ms

    Real visitors wait 936 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 597 ms

    597 ms

    Scripts block taps and scrolling for 597 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 5.9 MB in 116 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 116 requests on a phone: images 3.6 MB (30), scripts 1.9 MB (36) and fonts 190 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ss_edu.png weighs 2.9 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    3.1 MB

    2 images are downloaded at several times the size a phone draws them, for example ss_edu.png at 14,617 px wide, shown at 180 px. Resized copies would save about 3.1 MB.

  • 2 images in older formats

    2 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (3.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8891
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (30 elements).

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is long (90 characters)

    Your title is 90 characters, so Google will cut it off around 60: “IELTSMaterial.com: IELTS Resources, Free Practice Tests, eBooks, Courses and Live learning”.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 43 internal links, 16 external

    The homepage links to 43 pages on ieltsmaterial.com and 16 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Get Top-Notch 1:1 Online IELTS Coaching With Band Guarantee”.

  • Canonical URL set

    The canonical URL is https://ieltsmaterial.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://ieltsmaterial.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,714 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 2 linked pages are broken

    Your homepage links to /ielts-online-classes/webinar and /testimonials, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /listening, whose canonical is /ielts-listening. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5486
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    43 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix67
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://ieltsmaterial.com/ielts-online-classes/webinar/?utm_medium=nav_bar (500).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://ieltsmaterial.com/listening.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ieltsmaterial.com).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YR2 verifies for ieltsmaterial.com and is valid for another 63 days.

  • http:// redirects to https

    http://ieltsmaterial.com redirects to the secure version.

Domain and trust

1 to fix
  • Domain expires in 81 days

    ieltsmaterial.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    ieltsmaterial.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 11 years old

    11 years

    ieltsmaterial.com was registered in Jan 2015 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, amazonaws.com, comodoca.com and digicert.com to issue certificates for ieltsmaterial.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 766 words of copy

    The homepage carries about 766 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Login / Signup”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Login | Signup”, “Enquire Now” and “Book a Free Demo”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 14 phone links and 12 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 2.2.4, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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