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iface.com website review
Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 98 checks
This review found 39 issues worth fixing on iface.com, 19 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #49,012 of 81,741 reviewed websitesbeats 35%
- #27,874 of 40,541 online storesbeats 27%
- #25,976 of 35,921 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 78 ms |
| Jul 11, 2026 | 77 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 94 ms |
| Oct 3, 2026 | 88 ms |
| Oct 10, 2026 | 91 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 93 ms |
| Oct 31, 2026 | 100 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.8 s
7.8 s
iface.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
9.3 s · 2.8 MB32 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).
Render-blocking requests
4.7 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Improve image delivery
2.6 s · 687 KiB4 images could be 687 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.
Reduce unused CSS
2.6 s · 446 KiBAbout 446 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Reduce unused JavaScript
1.5 s · 365 KiBAbout 365 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, JSDelivr CDN and Yotpo and others), adding 3.2 MB and 425 ms of main-thread time.
Duplicated JavaScript
400 ms · 44 KiB44 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.
speedgabia.com adds 23 ms
23 msspeedgabia.com costs a phone 23 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 785 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify CSS
270 ms · 63 KiB63 KiB could be saved by minifying CSS.
Legacy JavaScript
250 ms · 23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Minify JavaScript
120 ms · 48 KiB48 KiB could be saved by minifying JavaScript.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.6 s
21.6 sYour largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “iPhone 18 Series Pick Your Perfect Match Learn More”.
First Contentful Paint: 6.8 s
6.8 sThe first text or image appears after 6.8 s on a phone. Good is under 1.8 s.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Speed Index: 13.4 s
13.4 sVisually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 469 ms
469 msReal visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 44 ms
44 msScripts block the page for only 44 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.7 MB in 189 requests
4.7 MBYour homepage downloads 4.7 MB in 189 requests on a phone: images 2.1 MB (24), other files 1.2 MB (96) and scripts 888 KiB (49). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Unlabelled dropdowns
1 dropdown has no label.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“COLLECTIONSline01line02”, “COLLABSline01line02” and “STOREline01line02”). One clear main headline is easier for people and search engines.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
178 internal links, 4 external
The homepage links to 178 pages on iface.com and 4 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Every journey should be a delight. Discover iFace mobile accessories that bring daily delight and positive energy to yo…”.
Title: 42 characters
Your title is a healthy 42 characters: “iFace | Daily Delight, Always By Your Side”.
Canonical URL set
The canonical URL is https://iface.com/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://iface.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (700 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.
Best practices
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
4 small tap targets
4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (iface.com).
Valid certificate (51 days left)
The certificate from Let's Encrypt · YE2 verifies for iface.com and is valid for another 51 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://iface.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (40 internal, 2 external) answered without errors; 4 did not answer within 5 s.
Domain and trust
No CAA record
iface.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
iface.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsiface.com was registered in Dec 2002 through Gabia, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
iface.com is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 286 words of copy
The homepage carries about 286 words of visible text.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop our products”, “Learn More” and “Subscribe”.
7 short forms
7 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Meta Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Email authentication
No SPF record
iface.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be iface.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Torrance
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on iface.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.