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iface.com website review

Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 98 checks

This review found 39 issues worth fixing on iface.com, 19 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
103 ms74 msMay 16Oct 31100 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202678 ms
Jul 4, 202678 ms
Jul 11, 202677 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202679 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202688 ms
Sep 12, 202688 ms
Sep 19, 202694 ms
Sep 26, 202694 ms
Oct 3, 202688 ms
Oct 10, 202691 ms
Oct 17, 202687 ms
Oct 24, 202693 ms
Oct 31, 2026100 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of iface.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. iface.com at 1.0 s1.0 s
  2. iface.com at 2.0 s2.0 s
  3. iface.com at 2.9 s2.9 s
  4. iface.com at 3.9 s3.9 s
  5. iface.com at 4.9 s4.9 s
  6. iface.com at 5.9 s5.9 s
  7. iface.com at 6.8 s6.8 s
  8. iface.com at 7.8 s7.8 s

iface.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix55
  • Use efficient cache lifetimes

    9.3 s · 2.8 MB

    32 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Render-blocking requests

    4.7 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Improve image delivery

    2.6 s · 687 KiB

    4 images could be 687 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Reduce unused CSS

    2.6 s · 446 KiB

    About 446 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Reduce unused JavaScript

    1.5 s · 365 KiB

    About 365 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, JSDelivr CDN and Yotpo and others), adding 3.2 MB and 425 ms of main-thread time.

  • Duplicated JavaScript

    400 ms · 44 KiB

    44 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.

  • speedgabia.com adds 23 ms

    23 ms

    speedgabia.com costs a phone 23 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 785 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    270 ms · 63 KiB

    63 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    250 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Minify JavaScript

    120 ms · 48 KiB

    48 KiB could be saved by minifying JavaScript.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.6 s

    21.6 s

    Your largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “iPhone 18 Series Pick Your Perfect Match Learn More”.

  • First Contentful Paint: 6.8 s

    6.8 s

    The first text or image appears after 6.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • Speed Index: 13.4 s

    13.4 s

    Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 469 ms

    469 ms

    Real visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 44 ms

    44 ms

    Scripts block the page for only 44 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 189 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 189 requests on a phone: images 2.1 MB (24), other files 1.2 MB (96) and scripts 888 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8090
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 5 H1 headlines

    There are 5 <h1> headlines (“COLLECTIONSline01line02”, “COLLABSline01line02” and “STOREline01line02”). One clear main headline is easier for people and search engines.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 178 internal links, 4 external

    The homepage links to 178 pages on iface.com and 4 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Every journey should be a delight. Discover iFace mobile accessories that bring daily delight and positive energy to yo…”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “iFace | Daily Delight, Always By Your Side”.

  • Canonical URL set

    The canonical URL is https://iface.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://iface.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (700 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix0
  • 1 linked page is broken

    Your homepage links to /collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

Best practices

2 to fixGoogle 9686
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 4 small tap targets

    4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (iface.com).

  • Valid certificate (51 days left)

    The certificate from Let's Encrypt · YE2 verifies for iface.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://iface.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors; 4 did not answer within 5 s.

Domain and trust

  • No CAA record

    iface.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    iface.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    iface.com was registered in Dec 2002 through Gabia, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    iface.com is registered until Aug 2027.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 286 words of copy

    The homepage carries about 286 words of visible text.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop our products”, “Learn More” and “Subscribe”.

  • 7 short forms

    7 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

2 to fix35
  • No SPF record

    iface.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be iface.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Torrance

Upkeep, stack, hiring and company data from programmable.info

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