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ifi.tech website review
Visit site (opens in a new tab)Reviewed 3 November 202648 issues · 110 checks
This review found 48 issues worth fixing on ifi.tech, 22 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #63,620 of 82,682 reviewed websitesbeats 20%
- #34,935 of 41,291 online storesbeats 13%
- #1,401 of 2,117 WooCommerce storesbeats 29%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.5 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.6 s |
| Sep 12, 2026 | 4.8 s |
| Sep 19, 2026 | 5.3 s |
| Sep 26, 2026 | 5.7 s |
| Oct 3, 2026 | 5.7 s |
| Oct 10, 2026 | 5.6 s |
| Oct 17, 2026 | 5.6 s |
| Oct 24, 2026 | 5.4 s |
| Oct 31, 2026 | 5.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 189 ms |
| May 23, 2026 | 188 ms |
| May 30, 2026 | 190 ms |
| Jun 6, 2026 | 208 ms |
| Jun 13, 2026 | 214 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 216 ms |
| Jul 4, 2026 | 214 ms |
| Jul 11, 2026 | 196 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 164 ms |
| Aug 8, 2026 | 166 ms |
| Aug 15, 2026 | 185 ms |
| Aug 22, 2026 | 167 ms |
| Aug 29, 2026 | 167 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 184 ms |
| Sep 26, 2026 | 208 ms |
| Oct 3, 2026 | 251 ms |
| Oct 10, 2026 | 278 ms |
| Oct 17, 2026 | 297 ms |
| Oct 24, 2026 | 301 ms |
| Oct 31, 2026 | 287 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.8 s
6.4 s
8.0 s
9.7 s
11.3 s
12.9 s
ifi.tech does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.8 s68 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Font display
1.1 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,879 HTML elements
The page has 3,879 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 1.5 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
140 ms · 770 KiBAbout 770 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.
Reduce unused CSS
600 ms · 157 KiBAbout 157 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 632 ms. During a long task the page ignores taps.
Google Tag Manager adds 492 ms
492 msGoogle Tag Manager costs a phone 492 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 429 ms
429 msGoogle CDN costs a phone 429 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
50 ms · 403 KiB19 images could be 403 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Use efficient cache lifetimes
425 KiB12 files are served with short cache lifetimes, so returning visitors download them again (425 KiB).
Minify JavaScript
140 ms · 47 KiB47 KiB could be saved by minifying JavaScript.
Minify CSS
140 ms · 18 KiB18 KiB could be saved by minifying CSS.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 464 ms
464 msYour server sent the HTML in 464 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.7 s
5.7 sReal visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.5 s
5.5 sReal visitors see the first content after 5.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.3 s
4.3 sReal visitors wait 4.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 14.6 s
14.6 sVisually, the page fills in at 14.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 22.6 s
22.6 sThe page becomes fully interactive after 22.6 s. Good is under 3.8 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 4.9 s
4.9 sYour largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Core AI Solutions”. Most of its time is resource load delay (3.9 s).
Tap response (INP) got 56% slower for real visitors
+56%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 189 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 5.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 257 requests
6.4 MBYour homepage downloads 6.4 MB in 257 requests on a phone: images 3.3 MB (65), scripts 2.0 MB (88) and other files 368 KiB (23). Under 2 MB keeps phones on slow connections fast.
22 images in older formats
22 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (686 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 3 problems
Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 3 problems, for example “Organization: logo is not an absolute URL ("/wp-content/uploads/2025/10/ifi-new-logo-white-128.png")”.
136 internal links, 19 external
The homepage links to 136 pages on ifi.tech and 19 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “IFI Tech - Your trusted Microsoft Solutions Partner specialising in Azure Managed Services, Digital Transformation, Clo…”.
One H1 headline
Your main headline reads: “Leading with Microsoft”.
Title: 57 characters
Your title is a healthy 57 characters: “IFI Tech - Azure Expert MSP | Microsoft Solutions Partner”.
Canonical URL set
The canonical URL is https://ifi.tech/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ifi.tech/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,561 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (154 KiB, 475 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
/au declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
3 pages slow to respond
/about-us, /solutions/core-ai-solutions and /au took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 76 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Unexpected token ':'”.
12 distorted images
12 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example http://source.wpopal.com/neotech/cart/ (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ifi.tech).
Valid certificate (38 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for ifi.tech and is valid for another 38 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ifi.tech redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
ifi.tech has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ifi.tech's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 11 years old
11 yearsifi.tech was registered in Aug 2015 through PDR Ltd. d/b/a PublicDomainRegistry.com. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
ifi.tech is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,023 words of copy
The homepage carries about 1,023 words of visible text.
6 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Schedule call” and “Submit Request”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 29 customer or partner logos, 13 trust badges and “Serving 450 + Clients”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 36 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ifi.tech is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.1; the current release is 7.1.3.
- 7 plugins are behind their latest release.elementor 4.3.2 → 4.3.5 · contact-form-7 6.1.7 → 6.2.2 · happy-elementor-addons 3.50.0 → 3.50.1 · chaty 3.6.1 → 3.6.3 · essential-addons-for-elementor-lite 6.8.4 → 6.8.6 · gdpr-cookie-compliance 5.1.0 → 5.2.2 · woocommerce 11.1.2 → 11.2.1
Stack
- CMS
- WordPress 7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on ifi.tech, including 25 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.