ifrog.com website review

16 files are served with short cache lifetimes, so returning visitors download them again (8.6 MB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

About 878 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 32 (desktop: 36). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (website-files.com, Hubspot and Google Tag Manager and others), adding 13.8 MB and 2.5 s of main-thread time.

website-files.com costs a phone 971 ms of main-thread work and 12.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Hubspot costs a phone 479 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 442 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 432 ms. During a long task the page ignores taps.

termly.io costs a phone 330 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Vimeo costs a phone 65 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

The page becomes fully interactive after 31.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Born in a Dealership®, automotive is in our DNA. We are a d…”.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 964 ms for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 0.104 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your homepage downloads 14.0 MB in 112 requests on a phone: media 7.9 MB (6), other files 2.2 MB (20) and images 1.9 MB (40). Under 2 MB keeps phones on slow connections fast.

7 images (374 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (199 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.97 g of CO₂e: 476.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

21 visible links have no text or label, so screen readers cannot say where they go.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

The homepage links to 59 pages on ifrog.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/solutions/creative and /solutions/data-integration-business-intelligence are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/company/leadership, /solutions/digital-advertising, /solutions/social-media, /solutions/seo, /solutions/creative and /solutions/data-integration-business-intelligence and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

/solutions/iq, /contact and /privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://ifrog.rippling-ats.com/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ifrog.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ifrog.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 265 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.