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ilc.org website review
Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 103 checks
This review found 36 issues worth fixing on ilc.org, 12 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #14,633 of 83,436 reviewed websitesbeats 78%
- #8,618 of 41,882 online storesbeats 74%
- #8,311 of 37,242 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 937 ms |
| May 23, 2026 | 941 ms |
| May 30, 2026 | 948 ms |
| Jun 6, 2026 | 983 ms |
| Jun 13, 2026 | 984 ms |
| Jun 20, 2026 | 992 ms |
| Jun 27, 2026 | 987 ms |
| Jul 4, 2026 | 970 ms |
| Jul 11, 2026 | 966 ms |
| Jul 18, 2026 | 946 ms |
| Jul 25, 2026 | 930 ms |
| Aug 1, 2026 | 922 ms |
| Aug 8, 2026 | 917 ms |
| Aug 15, 2026 | 929 ms |
| Aug 22, 2026 | 935 ms |
| Aug 29, 2026 | 937 ms |
| Sep 5, 2026 | 920 ms |
| Sep 12, 2026 | 912 ms |
| Sep 19, 2026 | 935 ms |
| Sep 26, 2026 | 976 ms |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 127 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 128 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 132 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 139 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 142 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 149 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 151 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ilc.org does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.0 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, weglot.com and Clarity and others), adding 1.5 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
600 ms · 433 KiBAbout 433 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 831 ms
831 msGoogle Tag Manager costs a phone 831 ms of main-thread work and 727 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 176 KiB8 files are served with short cache lifetimes, so returning visitors download them again (176 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 284 ms. During a long task the page ignores taps.
Shopify adds 29 ms
29 msShopify costs a phone 29 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 120 KiB7 images could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 659 ms
659 msScripts block taps and scrolling for 659 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 127 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 572 ms
572 msReal visitors wait 572 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 340 requests
3.3 MBYour homepage downloads 3.3 MB in 340 requests on a phone: other files 1.4 MB (248), scripts 1.3 MB (53) and images 380 KiB (19). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
121 KiB3 images are downloaded at several times the size a phone draws them, for example homepage-2.webp at 1,388 px wide, shown at 330 px. Resized copies would save about 121 KiB.
3 images in older formats
3 images (248 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (117 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“<img src="https://cdn.shopify.com/s/files/1/0264/…”, “Be Who You Are Meant To Be” and “Be Who You Are Meant To Be”). One clear main headline is easier for people and search engines.
40 internal links, 15 external
The homepage links to 40 pages on ilc.org and 15 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Learn at home. Earn high school credits or your high school diploma (OSSD) online with TVO ILC, Ontario’s largest onlin…”.
Title: 46 characters
Your title is a healthy 46 characters: “TVO ILC | Ontario's largest online high school”.
Canonical URL set
The canonical URL is https://www.ilc.org/.
Structured data in place
Structured data found: HighSchool and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ilc.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (946 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /pages/why-ilc, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
/pages/step-1 has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “jquery is not defined”.
11 distorted images
11 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
21 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.ilc.org/pages/why-ilc (404).
1 broken external link
1 link to other sites is dead, for example https://tv-ontario.myshopify.com/pages/why-ilc (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.facebook.com/tvoilc.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ilc.org).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YE1 verifies for ilc.org and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ilc.org redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
ilc.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 23 years old
23 yearsilc.org was registered in May 2003 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for ilc.org, so a mis-issued certificate from anyone else is refused.
Registered until May 2027
ilc.org is registered until May 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 704 words of copy
The homepage carries about 704 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Apply Now”.
11 calls to action
The homepage has 11 calls to action, for example “Contact Us”, “How to Apply” and “Apply now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 80/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:74.113.0.0/22 include:spf.protection.outlook.com -all”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Geolizr · weglot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2010
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on ilc.org, including 16 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.