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ima.global website review

Visit site (opens in a new tab)Reviewed 25 October 202635 issues · 93 checks

This review found 35 issues worth fixing on ima.global, 9 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s1.6 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.1 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.3 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
147 ms78 msMay 2Oct 17105 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202692 ms
May 9, 202686 ms
May 16, 202689 ms
May 23, 202692 ms
May 30, 202695 ms
Jun 6, 2026100 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026105 ms
Jul 4, 2026105 ms
Jul 11, 2026106 ms
Jul 18, 2026105 ms
Jul 25, 2026116 ms
Aug 1, 2026139 ms
Aug 8, 2026124 ms
Aug 15, 2026124 ms
Aug 22, 2026112 ms
Aug 29, 202695 ms
Sep 5, 202696 ms
Sep 12, 202696 ms
Sep 19, 202690 ms
Sep 26, 202694 ms
Oct 3, 202693 ms
Oct 10, 202696 ms
Oct 17, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ima.global (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ima.global at 0.4 s0.4 s
  2. ima.global at 0.8 s0.8 s
  3. ima.global at 1.1 s1.1 s
  4. ima.global at 1.5 s1.5 s
  5. ima.global at 1.9 s1.9 s
  6. ima.global at 2.3 s2.3 s
  7. ima.global at 2.6 s2.6 s
  8. ima.global at 3.0 s3.0 s

ima.global does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix62
  • Reduce unused JavaScript

    2.3 s · 381 KiB

    About 381 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    533 KiB

    13 images could be 533 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 307 ms

    307 ms

    Google Tag Manager costs a phone 307 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Clarity and Optanon and others), adding 705 KiB and 427 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 77 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (77 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 94 but mobile only 62. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 898 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.0 s

    11.0 s

    The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 206 ms

    206 ms

    Scripts block taps and scrolling for 206 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 92 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

3 to fix74
  • Page weight: 2.7 MB in 108 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 108 requests on a phone: scripts 963 KiB (21), images 809 KiB (28) and media 583 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    132 KiB

    3 images are downloaded at several times the size a phone draws them, for example image at 2,048 px wide, shown at 342 px. Resized copies would save about 132 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (94 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

1 to fixGoogle 9899
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10081
  • Title is short (12 characters)

    Your title is only 12 characters: “IMA | Global”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (64 characters)

    Your meta description is only 64 characters: “A global agency to Create Connections People Buy for our clients”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 41 internal links, 2 external

    The homepage links to 41 pages on ima.global and 2 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “We Create Connections People Buy”.

  • Canonical URL set

    The canonical URL is https://ima.global/en.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ima.global/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (232 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix50
  • 1 linked page is broken

    Your homepage links to /en/linkedin.com/company/imaglobal, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 linked pages hidden from search

    /en/work, /en/services and /en/news are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    /en/contact-us and /undefined/contact-us all use the title “IMA | Contact Us”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    /en/work, /en/services, /en/news, /en/contact-us, /undefined/contact-us and /en/ima-modern-slavery-act have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /undefined/contact-us, whose canonical is /en/undefined/contact-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    /en/careers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

2 checks passed
  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://ima.global/en/linkedin.com/company/imaglobal/ (404).

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ima.global).

  • Valid certificate (58 days left)

    The certificate from Let's Encrypt · YR2 verifies for ima.global and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ima.global redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 54 days

    ima.global is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    ima.global has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ima.global's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 7 years old

    7 years

    ima.global was registered in Dec 2018 through Gandi SAS. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 276 words of copy

    The homepage carries about 276 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “Get In Touch”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a ip4:194.12.6.198 ip4:84.45.219.22 ip4:92.207.128.180 ip4:84.9.32.73 ip4:109.108.142.192 ip4:46.102.201.123 ip4…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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