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imbervintage.com website review

Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 98 checks

This review found 33 issues worth fixing on imbervintage.com, 9 of them high impact, across 98 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.5 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.7 s
Jun 6, 20263.0 s
Jun 13, 20263.1 s
Jun 20, 20262.8 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20263.0 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20263.0 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
143 ms78 msMay 16Oct 31135 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202690 ms
May 23, 202689 ms
May 30, 202691 ms
Jun 6, 2026101 ms
Jun 13, 202696 ms
Jun 20, 202695 ms
Jun 27, 202699 ms
Jul 4, 202696 ms
Jul 11, 202693 ms
Jul 18, 202689 ms
Jul 25, 202685 ms
Aug 1, 202686 ms
Aug 8, 202690 ms
Aug 15, 2026101 ms
Aug 22, 2026107 ms
Aug 29, 202697 ms
Sep 5, 2026100 ms
Sep 12, 202691 ms
Sep 19, 202689 ms
Sep 26, 202688 ms
Oct 3, 202687 ms
Oct 10, 202689 ms
Oct 17, 202694 ms
Oct 24, 2026131 ms
Oct 31, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of imbervintage.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. imbervintage.com at 0.4 s0.4 s
  2. imbervintage.com at 0.8 s0.8 s
  3. imbervintage.com at 1.1 s1.1 s
  4. imbervintage.com at 1.5 s1.5 s
  5. imbervintage.com at 1.9 s1.9 s
  6. imbervintage.com at 2.3 s2.3 s
  7. imbervintage.com at 2.6 s2.6 s
  8. imbervintage.com at 3.0 s3.0 s

imbervintage.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix41
  • Improve image delivery

    1.5 s · 687 KiB

    5 images could be 687 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    750 ms · 319 KiB

    About 319 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 565 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    350 ms · 157 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (157 KiB).

  • Reduce unused CSS

    420 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 420 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (automizely.com, Shopify and automizely-analytics.com and others), adding 1.4 MB and 299 ms of main-thread time.

  • Render-blocking requests

    350 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • automizely.com adds 224 ms

    224 ms

    automizely.com costs a phone 224 ms of main-thread work and 571 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Instagram adds 0 ms

    0 ms

    Instagram costs a phone 0 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Total Blocking Time: 681 ms

    681 ms

    Scripts block taps and scrolling for 681 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 49% slower for real visitors

    +49%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 90 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.219

    0.219

    The layout shifts by 0.219 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 195 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 195 requests on a phone: scripts 934 KiB (66), other files 787 KiB (112) and images 753 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 89.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9296
  • 10 buttons without a name

    10 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is short (13 characters)

    Your title is only 13 characters: “Imber Vintage”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (223 characters)

    Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 57 internal links, 4 external

    The homepage links to 57 pages on imbervintage.com and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//imbervintage.com/cdn/shop/files/Imber_Vintage_Logo_Dec_2023_125x60.png?v=1702315220" alt="" data-rimg="nosc…”.

  • Canonical URL set

    The canonical URL is https://imbervintage.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://imbervintage.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (681 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (imbervintage.com).

  • Valid certificate (53 days left)

    The certificate from Let's Encrypt · YE2 verifies for imbervintage.com and is valid for another 53 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://imbervintage.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 28 links work

    All 28 links checked from your homepage (24 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    imbervintage.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    imbervintage.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 5 years old

    5 years

    imbervintage.com was registered in Feb 2021 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    imbervintage.com is registered until Feb 2027.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Shop All Vintage” and “Shop By Size”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 137 testimonial or review blocks and a star rating.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be imbervintage.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.hostedemail.com ~all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

automizely.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on imbervintage.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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