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immersion.com website review

Visit site (opens in a new tab)Reviewed 21 October 202637 issues · 99 checks

This review found 37 issues worth fixing on immersion.com, 15 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.4 sMay 2Oct 174.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.2 s
May 9, 20264.2 s
May 16, 20264.2 s
May 23, 20263.6 s
May 30, 20263.7 s
Jun 6, 20263.6 s
Jun 13, 20263.5 s
Jun 20, 20263.7 s
Jun 27, 20263.6 s
Jul 4, 20263.5 s
Jul 11, 20263.9 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20264.1 s
Aug 8, 20263.8 s
Aug 15, 20263.8 s
Aug 22, 20263.8 s
Aug 29, 20263.7 s
Sep 5, 20264.3 s
Sep 12, 20264.3 s
Sep 19, 20263.9 s
Sep 26, 20263.8 s
Oct 3, 20263.9 s
Oct 10, 20264.0 s
Oct 17, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
111 ms76 msMay 2Oct 1798 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026103 ms
May 16, 2026104 ms
May 23, 2026100 ms
May 30, 2026100 ms
Jul 4, 202680 ms
Jul 11, 202693 ms
Jul 18, 202685 ms
Jul 25, 202681 ms
Aug 1, 202682 ms
Aug 8, 202683 ms
Aug 15, 202683 ms
Aug 22, 202685 ms
Sep 12, 2026107 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202682 ms
Oct 10, 202687 ms
Oct 17, 202698 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix57
  • Use efficient cache lifetimes

    3.4 s · 5.1 MB

    55 files are served with short cache lifetimes, so returning visitors download them again (5.1 MB).

  • Render-blocking requests

    4.9 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.

  • Reduce unused CSS

    1.4 s · 266 KiB

    About 266 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Improve image delivery

    400 ms · 1.2 MB

    9 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 152 KiB

    About 152 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Minify CSS

    260 ms · 40 KiB

    40 KiB could be saved by minifying CSS.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Cloudflare CDN, Bootstrap CDN and Google Fonts and others), adding 211 KiB and 33 ms of main-thread time.

  • Document request latency

    46 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Duplicated JavaScript

    29 KiB

    29 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 84 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 92 ms of it running JavaScript. That is comfortably low.

  • Server response: 57 ms

    57 ms

    Your server sent the HTML in 57 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 5.5 s

    5.5 s

    The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load duration (3.5 s).

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.7 s

    6.7 s

    The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.098

    0.098

    The layout barely moves while loading (CLS 0.098, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 75 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 75 requests on a phone: images 3.1 MB (27), media 1.5 MB (1) and scripts 406 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (431 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 49 internal links, 0 external

    The homepage links to 49 pages on immersion.com and 0 external pages.

7 checks passed
  • Meta description: 76 characters

    Your meta description is 76 characters: “Experts in haptic technology building touch experiences in the digital world”.

  • One H1 headline

    Your main headline reads: “The Digital Experience Is Better With Haptic Technology”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Home Page - Immersion - Haptic Technology”.

  • Canonical URL set

    The canonical URL is https://www.immersion.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.immersion.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (604 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix57
  • 1 linked page is broken

    Your homepage links to /latest-news, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 linked page hidden from search

    /gaming is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 14 pages share a meta description

    /automotive, /gaming, /mobile, /technology, /haptics-resource-library and /partners and 8 others use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /mobile, whose canonical is /ja/mobile. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    /automotive, /gaming, /mobile, /technology, /partners and /about and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

3 checks passed
  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (immersion.com).

  • Valid certificate (32 days left)

    The certificate from Network Solutions L.L.C. · Network Solutions RSA DV SSL CA 3 verifies for immersion.com and is valid for another 32 days.

  • http:// redirects to https

    http://immersion.com redirects to the secure version.

  • All 23 links work

    All 23 links checked from your homepage (23 internal, 0 external) answered without errors.

Domain and trust

  • DNSSEC is off

    immersion.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 31 years old

    31 years

    immersion.com was registered in Apr 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only sectigo.com to issue certificates for immersion.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2033

    immersion.com is registered until Oct 2033.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be immersion.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a:dispatch-us.ppe-hosted.com include:spf.protection.outlook.com include:mailgun.org include:aspmx.pardot.com -all”.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 6.8.11; the current release is 7.1.3.
  • 2 plugins are behind their latest release.cookie-law-info 3.4.1 → 3.5.7 · wpglobus 3.0.2 → 3.0.6

Stack

CMS
WordPress 6.8.11
Framework
jQuery

Company

Founded
1993
Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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