impactskateshop.com website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

12 images could be 753 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

About 131 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

Shopify costs a phone 428 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,795 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Shopify, Google CDN and shop.app and others), adding 813 KiB and 468 ms of main-thread time.

About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

7 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “This image cannot be described. Please consult the original…”.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

impact_lotties_visage_capsule_banner.webp weighs 758 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.7 MB in 351 requests on a phone: images 1.6 MB (28), other files 1.1 MB (168) and scripts 796 KiB (132). Under 2 MB keeps phones on slow connections fast.

5 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

independentgenuinepartscylindermediumhardskateboardbushings. is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

ARIA toggle fields must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 155 pages on impactskateshop.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.impactskateshop.com/collections/all-products has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.impactskateshop.com/collections/all-products has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 264 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.