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impecgroup.com website review

Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 100 checks

This review found 40 issues worth fixing on impecgroup.com, 15 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

9 to fix44
  • Improve image delivery

    9.6 s · 2.5 MB

    5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.6 s faster on a phone.

  • Render-blocking requests

    3.0 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Reduce unused JavaScript

    1.1 s · 480 KiB

    About 480 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    900 ms · 214 KiB

    About 214 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Hubspot and others), adding 1.1 MB and 696 ms of main-thread time.

  • Font display

    700 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

  • Google Tag Manager adds 454 ms

    454 ms

    Google Tag Manager costs a phone 454 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 55 KiB

    55 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    124 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (124 KiB).

  • Minify CSS

    20 KiB

    20 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix52
  • Largest Contentful Paint: 24.8 s

    24.8 s

    Your largest element takes 24.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.8 s

    24.8 s

    The page becomes fully interactive after 24.8 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 492 ms

    492 ms

    Scripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.056

    0.056

    The layout barely moves while loading (CLS 0.056, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.0 MB in 126 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 126 requests on a phone: images 3.8 MB (20), scripts 1.1 MB (39) and fonts 708 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (173 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (41 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8088
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10080
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Creating Modern Workplaces and Facilities that Inspire | Impec Group”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 106 internal links, 5 external

    The homepage links to 106 pages on impecgroup.com and 5 external pages.

5 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Delivering end-to-end corporate real estate and workplace solutions for your built environment. Grow with our integrate…”.

  • Canonical URL set

    The canonical URL is https://www.impecgroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.impecgroup.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (628 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix83
  • 1 page without a meta description

    /category/think-tank has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    /services/custodial-services, /services/specialty-maintenance and /services/lab-support-services use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /category/announcements, whose canonical is /category/newsletter/announcements. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages without an H1

    /services/strategy-and-technology, /services/program-management, /services/custodial-services, /services/talent-acquisition, /services/branding-wayfinding-signage and /services/specialty-maintenance and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /services/custodial-services took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 28 small tap targets

    28 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://www.impecgroup.com/services/operations-maintenance/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (impecgroup.com).

  • Valid certificate (76 days left)

    The certificate from Let's Encrypt · YR1 verifies for impecgroup.com and is valid for another 76 days.

  • http:// redirects to https

    http://impecgroup.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    impecgroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    impecgroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 15 years old

    15 years

    impecgroup.com was registered in Jul 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2029

    impecgroup.com is registered until Jul 2029.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 607 words of copy

    The homepage carries about 607 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be impecgroup.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:zcsend.net include:transmail.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 4 plugins are behind their latest release.menu-image 3.11 → 3.13 · google-analytics-for-wordpress 9.0.1 → 11.3.0 · draw-attention 2.0.28 → 2.1.10 · wp-smushit 3.18.0 → 4.3.4

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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