Website review, no card needed
impecgroup.com website review
Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 100 checks
This review found 40 issues worth fixing on impecgroup.com, 15 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
9.6 s · 2.5 MB5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.6 s faster on a phone.
Render-blocking requests
3.0 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Reduce unused JavaScript
1.1 s · 480 KiBAbout 480 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 44
44/100Your mobile performance score is 44 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
900 ms · 214 KiBAbout 214 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Hubspot and others), adding 1.1 MB and 696 ms of main-thread time.
Font display
700 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).
Google Tag Manager adds 454 ms
454 msGoogle Tag Manager costs a phone 454 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 55 KiB55 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
124 KiB9 files are served with short cache lifetimes, so returning visitors download them again (124 KiB).
Minify CSS
20 KiB20 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.8 s
24.8 sYour largest element takes 24.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 492 ms
492 msScripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.056
0.056The layout barely moves while loading (CLS 0.056, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 126 requests
6.0 MBYour homepage downloads 6.0 MB in 126 requests on a phone: images 3.8 MB (20), scripts 1.1 MB (39) and fonts 708 KiB (9). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (173 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (41 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Creating Modern Workplaces and Facilities that Inspire | Impec Group”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
106 internal links, 5 external
The homepage links to 106 pages on impecgroup.com and 5 external pages.
5 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Delivering end-to-end corporate real estate and workplace solutions for your built environment. Grow with our integrate…”.
Canonical URL set
The canonical URL is https://www.impecgroup.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.impecgroup.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (628 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/category/think-tank has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
/services/custodial-services, /services/specialty-maintenance and /services/lab-support-services use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /category/announcements, whose canonical is /category/newsletter/announcements. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
/services/strategy-and-technology, /services/program-management, /services/custodial-services, /services/talent-acquisition, /services/branding-wayfinding-signage and /services/specialty-maintenance and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/services/custodial-services took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
28 small tap targets
28 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://www.impecgroup.com/services/operations-maintenance/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (impecgroup.com).
Valid certificate (76 days left)
The certificate from Let's Encrypt · YR1 verifies for impecgroup.com and is valid for another 76 days.
http:// redirects to https
http://impecgroup.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
impecgroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
impecgroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 15 years old
15 yearsimpecgroup.com was registered in Jul 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2029
impecgroup.com is registered until Jul 2029.
Content and conversion
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 607 words of copy
The homepage carries about 607 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics, HubSpot and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be impecgroup.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:zcsend.net include:transmail.net -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 4 plugins are behind their latest release.menu-image 3.11 → 3.13 · google-analytics-for-wordpress 9.0.1 → 11.3.0 · draw-attention 2.0.28 → 2.1.10 · wp-smushit 3.18.0 → 4.3.4
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on impecgroup.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.