impexstore.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 3.1 s

  3.1 s

  Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 244 ms

  244 ms

  Real visitors wait 244 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) held steady for real visitors

  +8%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 214 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -1%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 6.4 MB

  6.4 MB

  Your homepage downloads 6.4 MB on a phone, 1.2 MB of it images (19%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  cooker_mobile_new_logo.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 1 image in older formats

  1 image (64 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• 1 image below the first screen load straight away

  1 image further down the page (81 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.8 g of CO₂ per visit

  1.81 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 10 text elements with low contrast

  10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Hidden but focusable

  3 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• 3 tap targets too small

  3 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Frames without titles

  1 frame has no title, so screen-reader users cannot tell what it contains.

  Elements (1)

• Interactive controls must not be nested (1 element)

  Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 4 images without alt text

  4 images have no alt text, which hurts accessibility and image search.

• All page content should be contained by landmarks (9 elements)

  All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Alternative text of images should not be repeated as text (15 elements)

  Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• 4 form fields without a label

  4 form fields have no label, so screen readers announce an empty box and autofill guesses.

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

  Elements (1)

• ARIA role should be appropriate for the element (3 elements)

  ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  View source

• Title is long (87 characters)

  Your title is 87 characters, so Google will cut it off around 60: “Impex: International Brand for Premium TVs, Home Appliances & Cookware – Impex Webstore”.

  View source

• Meta description is long (264 characters)

  Your meta description is 264 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 286 internal links, 14 external

  The homepage links to 286 pages on impexstore.com and 14 external pages.

• 13 pages without a meta description

  /collections/impexsale, /collections/best-seller, /collections/new-launches-1, /collections/combo-offers, /collections/all-televisions and /collections/all-speakers and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://impexstore.com/.

• 38 small tap targets

  38 of 107 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://impexstore.com/cdn/shop/t/116/assets/slideshow.css?v=27211' because its MIME type …”.

• 7 broken links to your own pages

  7 links from your homepage to your own site are broken, for example https://impexstore.com/ (503).

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  impexstore.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  impexstore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,088 words of copy

  The homepage carries about 1,088 words of visible text.

• Email authentication score: 85/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 28 cookies set on arrival

  28

  Opening the homepage sets 28 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 45 other companies contacted

  Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.